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Free Instagram Influencer Report on Matt King

matt king picture

matt king

905k followers
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Report generated on July 11, 2026
@mattrking

mattkingbiz@gmail.com

United States Public figure
Followers
905k ▼ 2.52%this month

@mattrking's Instagram followers — the basis for Engagement rate, Real audience rate, and Audience tab metrics.

Engagement Rate
3.49%

How often @mattrking's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.

Real audience rate
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Estimated share of @mattrking's followers who are real, active people. Full breakdown in the Audience type block.

July 11, 14:10

our vessel in the boat parade this year

1.2m 2.8k 0
June 5, 22:16

i love wedding szn!

522k 2.1k 0
January 7, 14:44

Introducing the newest member of the Unfiltered family 🧸

201k 577 0
February 25, 19:28

oh my stars!!! heath & mariah are FINALLY married folks!!!! watching these two grow over the years has been a treat to witness. one of the truest pairs i know. an absolute item. nothing but forever love and congrats to you two ❤️

181k 234 0
June 14, 16:34

my go-to flavor on a coke freestyle machine

167k 864 0

@mattrking's profile analysis

Engagement Rate
3.49%

Likes or comments per post on @mattrking's profile — switch between the two to see which posts drive conversation vs. passive appreciation. A single tall bar usually marks a piece that significantly outperformed the rest.

  • < 0.6%
    195 accounts
  • 0.6% - 1.2%
    243 accounts
  • 1.2% - 1.8%
    299 accounts
  • 1.8% - 2.4%
    289 accounts
  • 2.4% - 3%
    455 accounts
  • 3% - 3.6%
    1.1k accounts
    similar account picturecurrent account picture
  • 3.6% - 4.2%
    705 accounts
  • 4.2% - 4.8%
    810 accounts
  • 4.8% - 5.4%
    939 accounts
  • 5.4% - 6%
    1k accounts
  • 6% - 6.6%
    1k accounts
    similar account picture
    Median
  • 6.6% - 7.2%
    912 accounts
  • 7.2% - 7.8%
    911 accounts
  • 7.8% - 8.4%
    755 accounts
  • 8.4% - 9%
    705 accounts
  • 9% - 9.6%
    569 accounts
  • 9.6% - 10.2%
    482 accounts
  • 10.2% - 10.8%
    386 accounts
  • 10.8% - 11.4%
    299 accounts
  • 11.4% - 12%
    146 accounts
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Followers
905k
▼ 2.52% this month

The chart shows how @mattrking's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.

Avg Likes
5.5k
▲ 0.75% this month
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Posts on @mattrking's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.

Following
1.7k
▲ 3.84% this month

The chart shows how @mattrking's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.

Total posts
528

Total number of posts published by @mattrking on Instagram.

Paid post performance
—
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@mattrking's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.

Reels plays
2.1m

Average plays per Reel on @mattrking's Instagram — a useful proxy for short-video visibility.

Avg Comments
180

Average comments per post on @mattrking's feed. Unlike a quick like, a comment requires the viewer to stop and respond.

Avg Shares
1.8k

Average shares per post — how @mattrking's content reaches users beyond direct followers.

Popular #
#ad #dovemenpartner #fifaworldcup26 #whiteningthatworks #metalab #amexambassador #metapartner #weare26 #tacobellpartner #brilliantearth #colgatepartner #brilliantearthpartner

Top hashtags in @mattrking's captions — they surface recurring themes and active brand or community partnerships.

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Popular @
@mattrking_partner @mattrking_team @brand_partner @campaign_partner @creator_collab @community_page @media_partner
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Accounts @mattrking tags most often — usually ongoing collaborations, recurring guests or brands.

TopicSensor®

TopicSensor® shows what @mattrking actually posts about — not just the declared bio categories.

Lookalikes
Scotty Sire @scottysire Scotty Sire
Heath Hussar @heathhussar Heath Hussar
Bon Appetit Magazine @bonappetitmag Bon Appetit Magazine
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Creators similar to @mattrking in content and audience — use to expand your shortlist before locking the roster.

Influencer brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @mattrking interacts with most. These affinities point to past or ongoing partnerships and product categories @mattrking already references in their content.

Influencer interests
Travel, Tourism & Aviation
Gaming
Toys, Children & Baby
Fashion & Style
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The categories @mattrking's content clusters around and where @mattrking publishes most consistently.

Check out another influencer

@mattrking's audience analysis

Audience type
  • Real People
    68.2%
  • Mass Followers
    16.8%
  • Suspicious Accounts
    13.2%
  • Influencers
    1.8%
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Breakdown of @mattrking's audience into real active users, mass followers, suspicious accounts, and fellow influencers. The real-people share is what most teams use as the practical reach estimate.

Gender and age
  • Male 57.3%
  • Female 42.7%
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Gender split of @mattrking's audience and the dominant age bracket, with the rest distributed across the buckets shown in the chart.

Language
  • English 94.1%
  • Spanish 1.62%
  • French 0.64%
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Top languages spoken by @mattrking's audience, ranked by share.

Audience brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @mattrking's followers most actively engage with — what the audience itself opts into, separate from what @mattrking posts about.

Audience interest affinity
Toys, Children & Baby —
Fitness & Yoga —
Beauty & Cosmetics —
Restaurants, Food & Grocery —
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Categories @mattrking's audience follows beyond @mattrking's own content — useful for understanding what followers are looking for next.

Audience lookalikes
Food Network @foodnetwork Food Network
Gordon Ramsay @gordongram Gordon Ramsay
Tasty @tasty Tasty
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Creators whose audiences share the most behavioral overlap with @mattrking's. If a campaign with @mattrking works, these are the closest neighbors to scale the same message.

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FAQ

Which platforms does Matt King perform best on for brand posts?
See platform-specific reach and engagement in the full IQFluence report.
Is Matt King’s audience a good fit for my brand campaign?
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How does Matt King typically integrate products into content?
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What risks should I vet before partnering with Matt King?
Assess fraud signals, audience quality and content-brand alignment - see full report
What creative formats drive the most conversions with Matt King?
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What tone and messaging resonate best with Matt King’s followers?
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