Free Instagram Influencer Report on Hoonigan

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Hoonigan Industries

4.9m followers
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Report generated on September 23, 2026
@thehoonigans

👇 **Keep up to Date**👇

United States
Followers
4.9m ▼ 2.29%this month

@thehoonigans's Instagram followers — the basis for Engagement Rate, Real audience rate, and Audience tab metrics.

Engagement Rate
0.22%

How often @thehoonigans's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.

Real audience rate

Estimated share of @thehoonigans's followers who are real, active people. Full breakdown in the Audience type block.

July 3, 20:07

🇯🇵 The Huckster just got back from Japan. Where should we send her next? #huckster #subaru #gymkhana #motorsports

126k 375
July 11, 21:09

VOLUME UP! 🔊 Which one sounds best??? Let’s end this debate in the comments once and for all. 👇

105k 371
September 5, 04:42

After 15 years of whipping shitties Twerkstalion might be gone… but NEVER forgotten. Glad you’re in one piece @hertlife.

86k 691
July 31, 21:32

The new dodge charger sounds more foreign then domestic although it is 100% American. The question isn’t does it sound good cause it’s clear it sounds amazing. The question is does this hurricane have what it takes to beat all other in-line sixes?

84k 3.1k
June 1, 23:59

Today is the day! You can finally order Ken Block’s ’65 Ford Mustang Hoonicorn V1 LEGO Speed Champions set on hoonigan.com. Yes, we cracked open the first box we could get our hands on to create some special content for you (stay tuned). AND yes, we are hooking you up with something rad, but ONLY when you order your set from Hoonigan.com… Now go see what it is and don’t say we never hook you up.

54k 254

@thehoonigans's profile analysis

Followers
4.9m
▼ 2.29% this month

The chart shows how @thehoonigans's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.

Avg Likes
11k
▲ 0.35% this month

Posts on @thehoonigans's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.

Following
687
▲ 0.15% this month

The chart shows how @thehoonigans's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.

Total posts
13k

Total number of posts published by @thehoonigans on Instagram.

Paid post performance

@thehoonigans's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.

Reels plays
286k

Average plays per Reel on @thehoonigans's Instagram — a useful proxy for short-video visibility.

Avg Comments
79

Average comments per post on @thehoonigans's feed. Unlike a quick like, a comment requires the viewer to stop and respond.

Avg Shares
1.7k

Average shares per post — how @thehoonigans's content reaches users beyond direct followers.

How we built the Hoonigan report

This report covers Hoonigan's Instagram account, @thehoonigans, using the account records available in IQFluence. The figures in this view apply to this account; use the platform switch to view the other linked accounts separately.

The engagement chart shows 10 posts published between 4 Sep 2026 and 12 Sep 2026. These are the content records available in this report; they are not confirmed as a complete account history. They are not confirmed as the sample behind average likes.

Average likes shows the arithmetic average of likes received by this account's last 30 posts. IQFluence calculates engagement rate as Average likes divided by Followers, multiplied by 100. Both values belong to the same analysis. The percentage does not measure unique engaged followers. Calculation details for average comments, average shares and average Reel plays were not supplied.

The source report is dated 23 Sep 2026; a separate collection timestamp for these metrics was not supplied.

IQFluence estimates audience location using location tags, recent-post language and captions, and information from follower bios. Country percentages are estimates, not verified residence data. These estimates do not establish unique reach, purchase intent or campaign sales.

Read the full methodology

Data availability in this snapshot

Source report date
23 Sep 2026
Profile last checked
15 Sep 2026
Performance data updated
Sep 2026
Audience data updated
Not supplied
Observed history window
4 Sep 2026 – 12 Sep 2026
Posts in this history
10

"Not supplied" describes missing metadata. It does not mean that the account is inactive.

Popular #
#632 #bronco #hoonigan #subaru #fos #motorsports #aussieshred #gymkhana2025 #gymkhana #travispastrana #redbullsoapboxracela #fastandfurioushollywooddrift
Popular @
@thehoonigans_partner @thehoonigans_team @brand_partner @campaign_partner @creator_collab @community_page @media_partner
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TopicSensor®
Lookalikes
Ken Block @kblock43 Ken Block
Global Car Culture @thespeedhunters Global Car Culture
Tasty @tasty Tasty
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Influencer brand affinity
Brand affinity
Retail partners
Food & beverage
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Influencer interests
Toys, Children & Baby
Restaurants, Food & Grocery
Fashion & Style
Beauty & Cosmetics
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@thehoonigans's audience analysis

Audience type
  • Real People
    67.7%
  • Mass Followers
    15.4%
  • Suspicious Accounts
    13.7%
  • Influencers
    3.2%
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Gender and age
  • Male 59.5%
  • Female 40.5%
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Language
  • English 70.15%
  • Spanish 8.69%
  • Portuguese 4.02%
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Audience brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @thehoonigans's followers most actively engage with — what the audience itself opts into, separate from what @thehoonigans posts about.

Audience interest affinity
Cars & Motorbikes —
Travel, Tourism & Aviation —
Camera & Photography —
Gaming —
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Categories @thehoonigans's audience follows beyond @thehoonigans's own content — useful for understanding what followers are looking for next.

Audience lookalikes
Food Network @foodnetwork Food Network
BuzzFeed Tasty @buzzfeedtasty BuzzFeed Tasty
Gordon Ramsay @gordongram Gordon Ramsay
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Creators whose audiences share the most behavioral overlap with @thehoonigans's. If a campaign with @thehoonigans works, these are the closest neighbors to scale the same message.

Don’t stop now — the right influencers are still out there

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Questions about Hoonigan

The chart uses 10 posts published between 4 Sep 2026 and 12 Sep 2026. These records are not confirmed as a complete account history or as the sample behind average likes.

This page includes the top audience city, the top three audience languages and the top audience interest. Other audience fields require registration and are subject to plan limits. These figures are estimates.

IQFluence calculates engagement rate as Average likes divided by Followers, multiplied by 100. Both values belong to the same analysis. The percentage does not measure unique engaged followers.

Average likes shows the arithmetic average of likes received by this account's last 30 posts. It is an average per post, not the account's total likes.

Followers changed from 4,972,487 in Mar 2026 to 4,854,971 in Sep 2026, a change of -117,516 (-2.36%). This describes the observed period; it does not establish the cause of the change or predict future results.

The source report is dated 23 Sep 2026; a separate collection timestamp for these metrics was not supplied, so the current count on the platform may differ.

You can view this public report without signing up. The Free plan includes 10 searches and 10 free influencer reports, with audience analysis where available. You can then choose a trial of a paid plan with higher limits.