Free Instagram Influencer Report on Hoonigan

Hoonigan Industries picture

Hoonigan Industries

4.8m followers
Unlock email 1
Report generated on October 24, 2026
@thehoonigans

👇 **Keep up to Date**👇

United States
Followers
4.8m ▲ 2.47% this month

@thehoonigans's Instagram followers — the basis for Engagement Rate, Real audience rate, and Audience tab metrics.

Engagement Rate
0.27%

How often @thehoonigans's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.

Real audience rate

Estimated share of @thehoonigans's followers who are real, active people. Full breakdown in the Audience type block.

July 3, 20:07

🇯🇵 The Huckster just got back from Japan. Where should we send her next? #huckster #subaru #gymkhana #motorsports

128k 377
September 30, 04:19

When your car doesn’t work when you want it to 🫠 #632 #hoonigan #dragracing #sickmagazine #carsofinsta

109k 527
July 11, 21:09

VOLUME UP! 🔊 Which one sounds best??? Let’s end this debate in the comments once and for all. 👇

106k 372
September 5, 04:42

After 15 years of whipping shitties Twerkstalion might be gone… but NEVER forgotten. Glad you’re in one piece @hertlife.

88k 701
July 31, 21:32

The new dodge charger sounds more foreign then domestic although it is 100% American. The question isn’t does it sound good cause it’s clear it sounds amazing. The question is does this hurricane have what it takes to beat all other in-line sixes?

86k 3.2k

@thehoonigans's profile analysis

Followers
4.8m
▲2.47% this month

The chart shows how @thehoonigans's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.

Avg Likes
11k
▲0.35% this month

Posts on @thehoonigans's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.

Following
687
▲0.15% this month

The chart shows how @thehoonigans's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.

Total posts
13k

Total number of posts published by @thehoonigans on Instagram.

Paid post performance

@thehoonigans's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.

Reels plays
550k

Average plays per Reel on @thehoonigans's Instagram — a useful proxy for short-video visibility.

Avg Comments
100

Average comments per post on @thehoonigans's feed. Unlike a quick like, a comment requires the viewer to stop and respond.

Avg Shares
1.9k

Average shares per post — how @thehoonigans's content reaches users beyond direct followers.

How we built the Hoonigan report

This report covers Hoonigan's Instagram account, @thehoonigans, using the account records available in IQFluence. The figures in this view apply to this account; use the platform switch to view the other linked accounts separately.

The engagement chart shows 10 posts published between 3 Oct 2026 and 17 Oct 2026. These are the content records available in this report; they are not confirmed as a complete account history. They are not confirmed as the sample behind average likes.

Average likes shows the arithmetic average of likes received by this account's last 30 posts. IQFluence calculates engagement rate as Average likes divided by Followers, multiplied by 100. Both values belong to the same analysis. The percentage does not measure unique engaged followers. Calculation details for average comments, average shares and average Reel plays were not supplied.

The source report is dated 24 Oct 2026; a separate collection timestamp for these metrics was not supplied.

IQFluence estimates audience location using location tags, recent-post language and captions, and information from follower bios. Country percentages are estimates, not verified residence data. These estimates do not establish unique reach, purchase intent or campaign sales.

Read the full methodology

Data availability in this snapshot

Source report date
24 Oct 2026
Profile last checked
21 Oct 2026
Performance data updated
Oct 2026
Audience data updated
Not supplied
Observed history window
3 Oct 2026 – 17 Oct 2026
Posts in this history
10

"Not supplied" describes missing metadata. It does not mean that the account is inactive.

Popular #
#632 #bronco #subaru #hoonigan #fos #motorsports #aussieshred #travispastrana #fastandfurioushollywooddrift #gymkhana #gymkhana2025
Popular @
@thehoonigans_partner @thehoonigans_team @brand_partner @campaign_partner @creator_collab @community_page @media_partner
Register to access full reports
TopicSensor®
Lookalikes
Ken Block @kblock43 Ken Block
Mad Mike Whiddett @madmike.123 Mad Mike Whiddett
Tasty @tasty Tasty
Register to access full reports
Influencer brand affinity
Brand affinity
Retail partners
Food & beverage
Register to access full reports
Influencer interests
Toys, Children & Baby
Restaurants, Food & Grocery
Fashion & Style
Beauty & Cosmetics
Register to access full reports

@thehoonigans's audience analysis

Audience type
  • Real People
    67.7%
  • Mass Followers
    15.4%
  • Suspicious Accounts
    13.7%
  • Influencers
    3.2%
Register to access full reports
Gender and age
  • Male 59.5%
  • Female 40.5%
Register to access full reports
Language
  • English 69.64%
  • Spanish 8.29%
  • Portuguese 4.5%
View more
Audience brand affinity
Brand affinity
Retail partners
Food & beverage
Register to access full reports

Brands @thehoonigans's followers most actively engage with — what the audience itself opts into, separate from what @thehoonigans posts about.

Audience interest affinity
Cars & Motorbikes —
Travel, Tourism & Aviation —
Camera & Photography —
Gaming —
Register to access full reports

Categories @thehoonigans's audience follows beyond @thehoonigans's own content — useful for understanding what followers are looking for next.

Audience lookalikes
Food Network @foodnetwork Food Network
BuzzFeed Tasty @buzzfeedtasty BuzzFeed Tasty
Gordon Ramsay @gordongram Gordon Ramsay
Register to access full reports

Creators whose audiences share the most behavioral overlap with @thehoonigans's. If a campaign with @thehoonigans works, these are the closest neighbors to scale the same message.

Don’t stop now — the right influencers are still out there

Register to access full reports

Questions about Hoonigan

The chart uses 10 posts published between 3 Oct 2026 and 17 Oct 2026. These records are not confirmed as a complete account history or as the sample behind average likes.

IQFluence calculates engagement rate as Average likes divided by Followers, multiplied by 100. Both values belong to the same analysis. The percentage does not measure unique engaged followers.

Average likes shows the arithmetic average of likes received by this account's last 30 posts.

Followers changed from 4,966,158 in Apr 2026 to 4,843,704 in Oct 2026, a change of -122,454 (-2.47%). This describes the observed period; it does not establish the cause of the change or predict future results.

The source report is dated 24 Oct 2026; a separate collection timestamp for these metrics was not supplied, so the current count on the platform may differ.

You can view this public report without signing up. The Free plan includes 3 searches, 5 AI searches (up to 30 results), 10 influencer reports and 10 email exports, with audience analysis where available. You can then upgrade to Starter, or try it for 7 days for $49.