Free Instagram Influencer Report on Claire Saffitz

Claire Saffitz picture

Claire Saffitz

1.1m followers
Report generated on August 29, 2026
@csaffitz

Author of Dessert Person and What’s for Dessert. Original Recipes and Videos on YouTube.

United States
Followers
1.1m ▼ 0.26%this month

@csaffitz's Instagram followers — the basis for Engagement rate, Real audience rate, and Audience tab metrics.

Engagement Rate
0.74%

How often @csaffitz's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.

Real audience rate

Estimated share of @csaffitz's followers who are real, active people. Full breakdown in the Audience type block.

October 12, 23:34

The various ‘secrets’ to the perfect chocolate chip cookie could make anyone’s head spin. My 2 cents on the topic, which you may have heard me say before, is letting your dough rest in the fridge. Here’s why. #clairesaffitz #dessertperson #whatsfordessert #cookiedough #chocolatechipcookie #baking

82k 280
November 4, 20:47

A couple weeks ago I shared a clip from one of my YouTube videos talking about how important it is to age cookie dough when it comes to making Chocolate Chip Cookies, and it inspired me to dive a little deeper on some of the secrets to making the perfect chocolate chip cookies. Here is the first video in the series. Make sure you tune in tomorrow for the second part! #clairesaffitz #dessertperson #whatsfordessert #chocolatechipcookies #secretstocookies #bakingcookies

41k 89
March 15, 21:39

Quadruple batch 🍪

28k 118
October 19, 15:55

If NYC bodegas are in short supply where you are, here’s how I make my ideal breakfast sandwich along with how to make the perfect breakfast sausage for said sandwich. Full recipe is on YouTube! #clairesaffitz #dessertperson #whatsfordessert #eggsandwich #sausage #breakfast

28k 114
June 3, 14:55

We’ve all been there before, time is running out and you don’t have a dessert ready yet. Luckily, I have something that’s perfect for just that scenario - Chocolate Mousse. With only a microwave required, this recipe is just what you need for a high quality, quick, and delicious dessert. 4 oz semi-sweet chocolate 2 tablespoons butter 2 eggs 3 tablespoons sugar A big pinch of salt 1/2 cup cream 2 tablespoons cold water #clairesaffitz #dessertperson #whatsfordessert #quickdesserts #chocolatemousse #moussee

24k 277

@csaffitz's profile analysis

Followers
1.1m
▼ 0.26% this month

The chart shows how @csaffitz's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.

Avg Likes
2.5k
▲ 1.27% this month

Posts on @csaffitz's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.

Following
927
▲ 1.09% this month

The chart shows how @csaffitz's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.

Total posts
1k

Total number of posts published by @csaffitz on Instagram.

Paid post performance

@csaffitz's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.

Reels plays
292k

Average plays per Reel on @csaffitz's Instagram — a useful proxy for short-video visibility.

Avg Comments
45

Average comments per post on @csaffitz's feed. Unlike a quick like, a comment requires the viewer to stop and respond.

Avg Shares
602

Average shares per post — how @csaffitz's content reaches users beyond direct followers.

Popular #
#clairesaffitz #dessertperson #whatsfordessert #sponsored #clairerecreates #baking #icecream #madein #holidaydesserts #mill #holidays #kerrygold
Popular @
@csaffitz_partner @csaffitz_team @brand_partner @campaign_partner @creator_collab @community_page @media_partner
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TopicSensor®
Lookalikes
Brad Leone @brad_leone Brad Leone
MOLLY BAZ @mollybaz MOLLY BAZ
Jamie Oliver @jamieoliver Jamie Oliver
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Influencer brand affinity
Brand affinity
Retail partners
Food & beverage
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Influencer interests
Beauty & Cosmetics
Toys, Children & Baby
Fashion & Style
Gaming
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@csaffitz's audience analysis

Audience type
  • Real People
    71.5%
  • Mass Followers
    20.3%
  • Suspicious Accounts
    6.8%
  • Influencers
    1.4%
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Gender and age
  • Male 67%
  • Female 33%
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Language
  • English 92.25%
  • Spanish 2.6%
  • Portuguese 1.18%
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Audience brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @csaffitz's followers most actively engage with — what the audience itself opts into, separate from what @csaffitz posts about.

Audience interest affinity
Restaurants, Food & Grocery
Fashion & Style
Gaming
Toys, Children & Baby
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Categories @csaffitz's audience follows beyond @csaffitz's own content — useful for understanding what followers are looking for next.

Audience lookalikes
Tasty @tasty Tasty
Jamie Oliver @jamieoliver Jamie Oliver
BuzzFeed Tasty @buzzfeedtasty BuzzFeed Tasty
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Creators whose audiences share the most behavioral overlap with @csaffitz's. If a campaign with @csaffitz works, these are the closest neighbors to scale the same message.

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FAQ

What audience does Claire Saffitz reach and is it relevant to my brand?
See audience breakdown, engagement and relevancy signals in the full report.
What content themes and brand categories suit Claire Saffitz best?
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How do I evaluate Claire Saffitz’s audience quality for a campaign?
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How can I benchmark Claire Saffitz against other creators for ROI?
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Which campaign goals align best with Claire Saffitz as a partner?
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Is Claire Saffitz a good fit for product-focused or storytelling campaigns?
See campaign fit, creative angles and audience relevancy in the full report.