Free Instagram Influencer Report on Claire Saffitz

Claire Saffitz picture

Claire Saffitz

1.1m followers
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Report generated on September 28, 2026
@csaffitz

Author of Dessert Person and What’s for Dessert. Original Recipes and Videos on YouTube.

United States
Followers
1.1m ▼ 0.3%this month

@csaffitz's Instagram followers — the basis for Engagement Rate, Real audience rate, and Audience tab metrics.

Engagement Rate
0.71%

How often @csaffitz's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.

Real audience rate

Estimated share of @csaffitz's followers who are real, active people. Full breakdown in the Audience type block.

October 12, 23:34

The various ‘secrets’ to the perfect chocolate chip cookie could make anyone’s head spin. My 2 cents on the topic, which you may have heard me say before, is letting your dough rest in the fridge. Here’s why. #clairesaffitz #dessertperson #whatsfordessert #cookiedough #chocolatechipcookie #baking

82k 280
November 4, 20:47

A couple weeks ago I shared a clip from one of my YouTube videos talking about how important it is to age cookie dough when it comes to making Chocolate Chip Cookies, and it inspired me to dive a little deeper on some of the secrets to making the perfect chocolate chip cookies. Here is the first video in the series. Make sure you tune in tomorrow for the second part! #clairesaffitz #dessertperson #whatsfordessert #chocolatechipcookies #secretstocookies #bakingcookies

41k 89
March 15, 21:39

Quadruple batch 🍪

28k 118
October 19, 15:55

If NYC bodegas are in short supply where you are, here’s how I make my ideal breakfast sandwich along with how to make the perfect breakfast sausage for said sandwich. Full recipe is on YouTube! #clairesaffitz #dessertperson #whatsfordessert #eggsandwich #sausage #breakfast

28k 114
June 3, 14:55

We’ve all been there before, time is running out and you don’t have a dessert ready yet. Luckily, I have something that’s perfect for just that scenario - Chocolate Mousse. With only a microwave required, this recipe is just what you need for a high quality, quick, and delicious dessert. 4 oz semi-sweet chocolate 2 tablespoons butter 2 eggs 3 tablespoons sugar A big pinch of salt 1/2 cup cream 2 tablespoons cold water #clairesaffitz #dessertperson #whatsfordessert #quickdesserts #chocolatemousse #moussee

24k 277

@csaffitz's profile analysis

Followers
1.1m
▼ 0.3% this month

The chart shows how @csaffitz's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.

Avg Likes
2.5k
▲ 1.27% this month

Posts on @csaffitz's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.

Following
930
▲ 0.32% this month

The chart shows how @csaffitz's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.

Total posts
1k

Total number of posts published by @csaffitz on Instagram.

Paid post performance

@csaffitz's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.

Reels plays
296k

Average plays per Reel on @csaffitz's Instagram — a useful proxy for short-video visibility.

Avg Comments
55

Average comments per post on @csaffitz's feed. Unlike a quick like, a comment requires the viewer to stop and respond.

Avg Shares
606

Average shares per post — how @csaffitz's content reaches users beyond direct followers.

How we built the Claire Saffitz report

This report covers Claire Saffitz's Instagram account, @csaffitz, using the account records available in IQFluence. The figures in this view apply to this account; use the platform switch to view the other linked accounts separately.

The engagement chart shows 10 posts published between 28 Jul 2026 and 28 Aug 2026. These are the content records available in this report; they are not confirmed as a complete account history. They are not confirmed as the sample behind average likes.

Average likes shows the arithmetic average of likes received by this account's last 30 posts. IQFluence calculates engagement rate as Average likes divided by Followers, multiplied by 100. Both values belong to the same analysis. The percentage does not measure unique engaged followers. Calculation details for average comments, average shares and average Reel plays were not supplied.

The source report is dated 28 Sep 2026; a separate collection timestamp for these metrics was not supplied.

IQFluence estimates audience location using location tags, recent-post language and captions, and information from follower bios. Country percentages are estimates, not verified residence data. These estimates do not establish unique reach, purchase intent or campaign sales.

Read the full methodology

Data availability in this snapshot

Source report date
28 Sep 2026
Profile last checked
22 Sep 2026
Performance data updated
Sep 2026
Audience data updated
Not supplied
Observed history window
28 Jul 2026 – 28 Aug 2026
Posts in this history
10

"Not supplied" describes missing metadata. It does not mean that the account is inactive.

Popular #
#clairesaffitz #dessertperson #whatsfordessert #sponsored #clairerecreates #icecream #baking #madein #holidaydesserts #mill #holidays #kerrygold
Popular @
@csaffitz_partner @csaffitz_team @brand_partner @campaign_partner @creator_collab @community_page @media_partner
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TopicSensor®
Lookalikes
Brad Leone @brad_leone Brad Leone
MOLLY BAZ @mollybaz MOLLY BAZ
Jamie Oliver @jamieoliver Jamie Oliver
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Influencer brand affinity
Brand affinity
Retail partners
Food & beverage
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Influencer interests
Beauty & Cosmetics
Toys, Children & Baby
Fashion & Style
Gaming
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@csaffitz's audience analysis

Audience type
  • Real People
    71.5%
  • Mass Followers
    20.3%
  • Suspicious Accounts
    6.8%
  • Influencers
    1.4%
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Gender and age
  • Male 67%
  • Female 33%
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Language
  • English 91.45%
  • Spanish 2.76%
  • Portuguese 1.39%
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Audience brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @csaffitz's followers most actively engage with — what the audience itself opts into, separate from what @csaffitz posts about.

Audience interest affinity
Restaurants, Food & Grocery —
Fashion & Style —
Gaming —
Toys, Children & Baby —
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Categories @csaffitz's audience follows beyond @csaffitz's own content — useful for understanding what followers are looking for next.

Audience lookalikes
Tasty @tasty Tasty
Jamie Oliver @jamieoliver Jamie Oliver
BuzzFeed Tasty @buzzfeedtasty BuzzFeed Tasty
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Creators whose audiences share the most behavioral overlap with @csaffitz's. If a campaign with @csaffitz works, these are the closest neighbors to scale the same message.

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Questions about Claire Saffitz

The chart uses 10 posts published between 28 Jul 2026 and 28 Aug 2026. These records are not confirmed as a complete account history or as the sample behind average likes.

This page includes the top audience city, the top three audience languages and the top audience interest. Other audience fields require registration and are subject to plan limits. These figures are estimates.

IQFluence calculates engagement rate as Average likes divided by Followers, multiplied by 100. Both values belong to the same analysis. The percentage does not measure unique engaged followers.

Average likes shows the arithmetic average of likes received by this account's last 30 posts. It is an average per post, not the account's total likes.

On the Instagram tab, this report covers Claire Saffitz's Instagram account, @csaffitz. The figures apply to this account only. Select another tab to view the corresponding account and metrics.

Followers changed from 1,100,108 in Mar 2026 to 1,096,780 in Sep 2026, a change of -3,328 (-0.30%). This describes the observed period; it does not establish the cause of the change or predict future results.

The source report is dated 28 Sep 2026; a separate collection timestamp for these metrics was not supplied, so the current count on the platform may differ.

You can view this public report without signing up. The Free plan includes 10 searches and 10 free influencer reports, with audience analysis where available. You can then choose a trial of a paid plan with higher limits.