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Free Instagram Influencer Report on Laufey

laufey picture

laufey

9.4m followers
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Report generated on July 16, 2026
@laufey

@laufeyfoundation

United States
Followers
9.4m ▲ 18.72%this month

@laufey's Instagram followers — the basis for Engagement rate, Real audience rate, and Audience tab metrics.

Engagement Rate
6.04%

How often @laufey's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.

Real audience rate
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Estimated share of @laufey's followers who are real, active people. Full breakdown in the Audience type block.

April 15, 15:03

It was only A Matter of Time 🕰 4.16

3.5m 26k 0
June 10, 15:58

seoul searching 🧡

3.3m 7.1k 0
April 10, 18:02

“Madwoman” music video out on Monday at 10am ET ⭐️ Featuring the most powerful cast… @hudsonwilliamsofficial, @alysaxliu, @lola.tung and @meganskiendiel Directed by @warrenjfu Choreo by @mollylong21

2.7m 8.3k 0
February 2, 17:58

mama i won another grammy !!! 🌟💫🌟💫

2.5m 8.2k 0
February 4, 03:22

fancy seeing you here @feliciathegoat

2.5m 4.1k 0

@laufey's profile analysis

Engagement Rate
6.04%

Likes or comments per post on @laufey's profile — switch between the two to see which posts drive conversation vs. passive appreciation. A single tall bar usually marks a piece that significantly outperformed the rest.

  • < 0.6%
    166 accounts
  • 0.6% - 1.2%
    196 accounts
  • 1.2% - 1.8%
    289 accounts
  • 1.8% - 2.4%
    305 accounts
  • 2.4% - 3%
    463 accounts
  • 3% - 3.6%
    599 accounts
  • 3.6% - 4.2%
    735 accounts
  • 4.2% - 4.8%
    793 accounts
  • 4.8% - 5.4%
    910 accounts
  • 5.4% - 6%
    962 accounts
  • 6% - 6.6%
    1k accounts
    similar account picturecurrent account picture
    similar account picture
    Median
  • 6.6% - 7.2%
    928 accounts
  • 7.2% - 7.8%
    919 accounts
  • 7.8% - 8.4%
    841 accounts
  • 8.4% - 9%
    735 accounts
  • 9% - 9.6%
    551 accounts
  • 9.6% - 10.2%
    453 accounts
  • 10.2% - 10.8%
    339 accounts
  • 10.8% - 11.4%
    289 accounts
  • 11.4% - 12%
    163 accounts
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Followers
9.4m
▲ 18.72% this month

The chart shows how @laufey's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.

Avg Likes
11k
▲ 0.79% this month
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Posts on @laufey's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.

Following
1.7k
▲ 4.43% this month

The chart shows how @laufey's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.

Total posts
1.1k

Total number of posts published by @laufey on Instagram.

Paid post performance
—
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@laufey's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.

Reels plays
13m

Average plays per Reel on @laufey's Instagram — a useful proxy for short-video visibility.

Avg Comments
1.2k

Average comments per post on @laufey's feed. Unlike a quick like, a comment requires the viewer to stop and respond.

Avg Shares
21k

Average shares per post — how @laufey's content reaches users beyond direct followers.

Popular #
#chanelpartner #welovecoco #workingwithchanel #voguehkfashion #laufey #valentinobeautypartner #poloralphlauren #chanelwatches #borninroma #ninapark #etsypartner #averylaufeyday

Top hashtags in @laufey's captions — they surface recurring themes and active brand or community partnerships.

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Popular @
@laufey_partner @laufey_team @brand_partner @campaign_partner @creator_collab @community_page @media_partner
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Accounts @laufey tags most often — usually ongoing collaborations, recurring guests or brands.

TopicSensor®
No data available.

TopicSensor® shows what @laufey actually posts about — not just the declared bio categories.

Lookalikes
Emily Bear @mlebear Emily Bear
Jacob Collier @jacobcollier Jacob Collier
Gordon Ramsay @gordongram Gordon Ramsay
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Creators similar to @laufey in content and audience — use to expand your shortlist before locking the roster.

Influencer brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @laufey interacts with most. These affinities point to past or ongoing partnerships and product categories @laufey already references in their content.

Influencer interests
Restaurants, Food & Grocery
Travel, Tourism & Aviation
Camera & Photography
Toys, Children & Baby
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The categories @laufey's content clusters around and where @laufey publishes most consistently.

Check out another influencer

@laufey's audience analysis

Audience type
  • Real People
    68.9%
  • Mass Followers
    15.9%
  • Suspicious Accounts
    10.5%
  • Influencers
    4.7%
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Breakdown of @laufey's audience into real active users, mass followers, suspicious accounts, and fellow influencers. The real-people share is what most teams use as the practical reach estimate.

Gender and age
  • Male 61.8%
  • Female 38.2%
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Gender split of @laufey's audience and the dominant age bracket, with the rest distributed across the buckets shown in the chart.

Language
  • English 71.02%
  • Spanish 8.17%
  • Portuguese 3.41%
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Top languages spoken by @laufey's audience, ranked by share.

Audience brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @laufey's followers most actively engage with — what the audience itself opts into, separate from what @laufey posts about.

Audience interest affinity
Music —
Fitness & Yoga —
Beauty & Cosmetics —
Gaming —
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Categories @laufey's audience follows beyond @laufey's own content — useful for understanding what followers are looking for next.

Audience lookalikes
BuzzFeed Tasty @buzzfeedtasty BuzzFeed Tasty
Gordon Ramsay @gordongram Gordon Ramsay
Jamie Oliver @jamieoliver Jamie Oliver
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Creators whose audiences share the most behavioral overlap with @laufey's. If a campaign with @laufey works, these are the closest neighbors to scale the same message.

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FAQ

Is Laufey a good fit for my brand's target audience and goals?
See audience match, engagement quality and brand-safety signals - view full report.
Which platforms and content types does Laufey perform best on?
See platform breakdown, top formats and content themes - unlock full report
How does Laufey's audience engage with sponsored content?
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What are Laufey's strongest content themes for collaborations?
See top-performing themes, format fit and campaign-ready content - unlock full report
How can I benchmark Laufey against similar creators for campaign planning?
Compare reach, engagement trends and audience overlap - see full report
How do I evaluate Laufey's audience authenticity and fraud risk?
Check engagement patterns, audience quality signals and fraud flags - see full report
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