Free Instagram Influencer Report on Ladbaby

LadBaby picture

LadBaby

1.7m followers
Report generated on September 01, 2026
@ladbabyofficial

🎤 x5 Xmas #1 📚 Times Bestseller 🏆Broadcaster of the Year 25 🏆Creator of the Year 26 🌭 @dinnersreadysauce 🍽 £1.3M for @trusselluk 📨 mark@ladbaby.com

United Kingdom Public figure
Followers
1.7m ▼ 0.9%this month

@ladbabyofficial's Instagram followers — the basis for Engagement rate, Real audience rate, and Audience tab metrics.

Engagement Rate
0.55%

How often @ladbabyofficial's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.

Real audience rate

Estimated share of @ladbabyofficial's followers who are real, active people. Full breakdown in the Audience type block.

December 3, 17:07

WE DID IT! ❤️ It’s hard to put into words how it feels to finally say this… the Formula for Change campaign has been heard!!! We’ve been in tears most of the afternoon after finding out that the government will FINALLY make infant formula cheaper, and it’s only because of all your help and support. Over 100,000 of you stood with us, signed the petition, shared your stories and said, “this isn’t good enough.” We took your voices to No.10 Downing Street, and today, the government and Prime Minister listened. This news means families could save up to £500 a year thanks to clearer pricing, and supermarkets now allowing vouchers and loyalty points to be used on infant formula. For so many parents hanging on by a thread, this could honestly be the difference…and it will help babies get the start they deserve. Thank you. Thank you for fighting with us. This is proof that parents are powerful, and when we speak together, we can make real change. ❤️ @feedukorg @chriswebbmp @metro.co.uk @10downingstreet @keirstarmer

107k 2.7k
November 2, 20:54

Waking up my Husband in November 🤣🎄 #Christmas #surprise #november

77k 1.3k
March 14, 13:08

We’ve only just walked into the World of Frozen and she’s already crying 🤣❄️ ad @disneylandparis #DisneylandParis #DisneyAdventureWorld #WorldOfFrozen

68k 406
June 24, 18:55

Emotional reaction to winning Content Creator of the year! 🥰🏆 #TRIC #thankyou #reaction

48k 1.2k
March 13, 19:48

Surprising Mum with the Biggest Disney Surprise 🤩❄️ #surprise #disney #couple

48k 747

@ladbabyofficial's profile analysis

Followers
1.7m
▼ 0.9% this month

The chart shows how @ladbabyofficial's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.

Avg Likes
2.1k
▲ 0.37% this month

Posts on @ladbabyofficial's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.

Following
180
▼ 9.09% this month

The chart shows how @ladbabyofficial's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.

Total posts
1.6k

Total number of posts published by @ladbabyofficial on Instagram.

Paid post performance

@ladbabyofficial's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.

Reels plays
309k

Average plays per Reel on @ladbabyofficial's Instagram — a useful proxy for short-video visibility.

Avg Comments
159

Average comments per post on @ladbabyofficial's feed. Unlike a quick like, a comment requires the viewer to stop and respond.

Avg Shares
827

Average shares per post — how @ladbabyofficial's content reaches users beyond direct followers.

Popular #
#couple #surprise #challenge #christmas #family #disney #vegas #fail #ladbaby #couples #thankyou #dance
Popular @
@ladbabyofficial_partner @ladbabyofficial_team @brand_partner @campaign_partner @creator_collab @community_page @media_partner
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TopicSensor®
Lookalikes
Ladbabymum @ladbabymum Ladbabymum
ReuBekah Vidz @reubekahvidz ReuBekah Vidz
Tasty @tasty Tasty
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Influencer brand affinity
Brand affinity
Retail partners
Food & beverage
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Influencer interests
Camera & Photography
Beauty & Cosmetics
Toys, Children & Baby
Fitness & Yoga
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@ladbabyofficial's audience analysis

Audience type
  • Real People
    70.3%
  • Mass Followers
    14.5%
  • Suspicious Accounts
    11%
  • Influencers
    4.2%
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Gender and age
  • Male 64.2%
  • Female 35.8%
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Language
  • English 97.53%
  • German 0.44%
  • Dutch 0.38%
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Audience brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @ladbabyofficial's followers most actively engage with — what the audience itself opts into, separate from what @ladbabyofficial posts about.

Audience interest affinity
Friends, Family & Relationships
Restaurants, Food & Grocery
Camera & Photography
Fashion & Style
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Categories @ladbabyofficial's audience follows beyond @ladbabyofficial's own content — useful for understanding what followers are looking for next.

Audience lookalikes
Bon Appetit Magazine @bonappetitmag Bon Appetit Magazine
Food Network @foodnetwork Food Network
Gordon Ramsay @gordongram Gordon Ramsay
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Creators whose audiences share the most behavioral overlap with @ladbabyofficial's. If a campaign with @ladbabyofficial works, these are the closest neighbors to scale the same message.

Don’t stop now — the right influencers are still out there

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FAQ

Is Ladbaby a good fit for family or FMCG brand partnerships?
See the full IQFluence report for audience fit, engagement and trends.
How does Ladbaby’s audience align with family or FMCG brands?
See audience demographics, engagement and brand-fit in the full report.
What content formats and platforms does Ladbaby perform best on?
See platform breakdown and top-format performance in the full IQFluence report.
What signals should I check to vet Ladbaby for a paid campaign?
See engagement quality, audience match, and fraud checks - unlock full data in the IQFluence report.
How do I benchmark Ladbaby against other family-content creators?
Compare reach, engagement quality and audience overlap - unlock full data.
How do I assess Ladbaby’s audience authenticity before a paid deal?
Check engagement quality, fraud signals and audience overlap - see full report