Free Instagram Influencer Report on Half Asleep Chris

Chris Burton picture

Chris Burton

96k followers
Report generated on September 17, 2026
@halfasleepchris

YouTuber Author of The Book of Unordinary Ideas Pre-order my book via the link below 👇

United Kingdom
Followers
96k â–˛ 0.57%this month

@halfasleepchris's Instagram followers — the basis for Engagement Rate, Real audience rate, and Audience tab metrics.

Engagement Rate
1.17%

How often @halfasleepchris's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.

Real audience rate

Estimated share of @halfasleepchris's followers who are real, active people. Full breakdown in the Audience type block.

November 11, 16:45

Tallest LEGO Sets Ever (1/10) #lego #legobricks #legofan #legodisney

157k 135
January 7, 17:03

Let’s Play IS IT LEGO? (Ep. 1) #isitlego #lego #legofan #legomoc #legochallenge #legobricks

148k 560
February 4, 17:01

Let’s Play LEGO or GIANT? (Ep. 1) #lego #legofan #legomoc #legobricks #legochallenge #legoorgiant

133k 210
April 1, 16:02

Let’s Play LEGO or CAKE? #lego #legofan #legomoc #legobricks #legochallenge #legocake #isitcake #cake

96k 533
November 2, 17:05

LEGO Bricks vs Real Bricks… #lego #legofan #legomoc #legochallenge #legobricks

73k 133

@halfasleepchris's profile analysis

Followers
96k
â–˛ 0.57% this month

The chart shows how @halfasleepchris's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.

Avg Likes
874
â–˛ 0.61% this month

Posts on @halfasleepchris's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.

Following
179
â–˛ 2.29% this month

The chart shows how @halfasleepchris's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.

Total posts
520

Total number of posts published by @halfasleepchris on Instagram.

Paid post performance

@halfasleepchris's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.

Reels plays
232k

Average plays per Reel on @halfasleepchris's Instagram — a useful proxy for short-video visibility.

Avg Comments
54

Average comments per post on @halfasleepchris's feed. Unlike a quick like, a comment requires the viewer to stop and respond.

Avg Shares
51

Average shares per post — how @halfasleepchris's content reaches users beyond direct followers.

Popular #
#lego #legomoc #legofan #legobricks #legochallenge #ad #isitlego #aardmananimations #boop #minifigures #legoart #halfasleepchris
Popular @
@halfasleepchris_partner @halfasleepchris_team @brand_partner @campaign_partner @creator_collab @community_page @media_partner
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TopicSensor®
Lookalikes
Tasty @tasty Tasty
BuzzFeed Tasty @buzzfeedtasty BuzzFeed Tasty
Bon Appetit Magazine @bonappetitmag Bon Appetit Magazine
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Influencer brand affinity
Brand affinity
Retail partners
Food & beverage
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Influencer interests
Camera & Photography
Fitness & Yoga
Gaming
Travel, Tourism & Aviation
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@halfasleepchris's audience analysis

Audience type
  • Real People
    67.6%
  • Mass Followers
    15.7%
  • Suspicious Accounts
    13.8%
  • Influencers
    2.9%
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Gender and age
  • Male 62.4%
  • Female 37.6%
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Language
  • English 84.83%
  • Spanish 2.5%
  • Dutch 1.97%
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Audience brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @halfasleepchris's followers most actively engage with — what the audience itself opts into, separate from what @halfasleepchris posts about.

Audience interest affinity
Television & Film —
Fitness & Yoga —
Beauty & Cosmetics —
Travel, Tourism & Aviation —
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Categories @halfasleepchris's audience follows beyond @halfasleepchris's own content — useful for understanding what followers are looking for next.

Audience lookalikes
Gordon Ramsay @gordongram Gordon Ramsay
Tasty @tasty Tasty
BuzzFeed Tasty @buzzfeedtasty BuzzFeed Tasty
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Creators whose audiences share the most behavioral overlap with @halfasleepchris's. If a campaign with @halfasleepchris works, these are the closest neighbors to scale the same message.

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FAQ

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