Free YouTube Influencer Report on Ethan Evans

Stuck in your career? Discover the exact 5-step "Magic Loop" framework used by an Amazon VP to grow from entry-level to executive. Learn how to turn a manager into an ally, avoid promotion plateaus, and land dream roles—even in tough economies. TIMESTAMPS 0:00 Introduction – What is "The Magic Loop"? 0:25 Step 1: Do Your Job Well – Ensure your manager isn’t dissatisfied with your performance. 0:54 Step 2: Ask Your Manager How You Can Help – Build a strong relationship with your boss. 1:20 Step 3: Follow Through on Requests – Do what your manager asks, even if it’s not exciting work. 1:46 Step 4: Align Your Work with Your Career Goals – Get your manager to support your growth. 2:40 Step 5: Repeat – Consistency is key; keep cycling through these steps. 3:35 Why Does "The Magic Loop" Work? – Managers naturally help those who help them. 4:25 The Reality of Most Managers – Why you can’t just wait for your boss to help you grow. 6:02 Can Managers Use This for Their Employees? – How leaders can implement the loop from their side. 7:07 Success Stories: How The Magic Loop Changes Careers 9:34 Does This Work at All Career Levels? – When and how the method evolves as you progress. 10:38 Advanced Mode: Proactive Career Growth – How to transition from asking for opportunities to creating them. 12:31 The Key to Career Success: Trust & Visibility – Why rapport with leadership is critical. 13:34 Why This Approach Works So Well – The psychology behind career growth and social capital. 14:53 Breaking Through Career Plateaus at Senior Levels 17:08 How to Stand Out in Job Interviews 20:24 The Secret to Systematic Inventiveness – Lessons from Amazon & Jeff Bezos. 26:04 Final Career Advice: Biggest Lessons & Regrets ACTIONABLE TIPS - After helping your boss, say: "I’d love to take on new challenges - How can we align this with my goal to get promoted or learn X?" - Interview Hack: Spend 2x more time talking about impact ("I increased sales 30%") vs tasks ("I managed projects"). - Senior-Level Trap: "What got you here won’t get you there" - Stop being the "doer," start being the strategist. KEY TAKEAWAYS - Your career growth is in your hands—don’t rely on your manager to notice you. - Be proactive in helping your boss and aligning your work with your goals. - Success is about relationships, trust, and delivering impact. - Learn to be inventive—it’s a skill you can develop systematically. In job interviews, enthusiasm and impact matter more than experience alone. Watch the full interview on Lenny's channel @LennysPodcast 🔔 Subscribe for career growth tips 📥 Follow Ethan on LinkedIn: https://www.linkedin.com/in/ethanevansvp/ --------- About Ethan Evans: In Ethan's 15+ years at Amazon, he led global teams of 800+ and invented well-known businesses and products such as Prime Video, Amazon Video, Amazon Appstore, Merch by Amazon, Prime Gaming (formerly Twitch Prime), and Twitch Commerce. -- 70+ patents. -- Reviewed 10,000+ resumes, conducted 2,500+ interviews, and 1,000+ hires. -- Was an Amazon Bar Raiser and Bar Raiser Core Leader, responsible for training and maintaining Amazon's group of interview outcome facilitators. -- Helped advocate for and draft the Amazon Leadership Principle (LP) “Ownership” — the words, “They never say ‘that’s not my job.’” are Ethan's. Ethan's LinkedIn: https://www.linkedin.com/in/ethanevansvp/ Get Ethan's weekly career advice newsletter: https://levelupwithethanevans.substac... Ethan's leadership development courses https://maven.com/ethan-evans (live online) and https://ethan-evans.mykajabi.com/ (on-demand) #careergrowth #promotion #jobhacks #amazon #leadership #careeradvice #interviewtips #management #innovation #workplace

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Ethan Evans—Retired VP of Amazon—shares advice on why manager support is essential, who managers promote, how you can be chosen, and takes live audience Q&A. For ongoing candid career advice, subscribe to Ethan's Level Up newsletter: https://levelupwithethanevans.substack.com/ --------- About Ethan Evans: In Ethan's 15+ years at Amazon, he led global teams of 800+ and invented well-known businesses and products such as Prime Video, Amazon Video, Amazon Appstore, Merch by Amazon, Prime Gaming (formerly Twitch Prime), and Twitch Commerce. -- 70+ patents. -- Reviewed 10,000+ resumes, conducted 2,500+ interviews, and 1,000+ hires. -- Was an Amazon Bar Raiser and Bar Raiser Core Leader, responsible for training and maintaining Amazon's group of interview outcome facilitators. -- Helped advocate for and draft the Amazon Leadership Principle (LP) “Ownership” — the words, “They never say ‘that’s not my job.’” are Ethan's. Ethan's LinkedIn: https://www.linkedin.com/in/ethanevansvp/ Ethan's leadership development courses https://maven.com/ethan-evans (live online) and https://ethan-evans.mykajabi.com/ (on-demand) This career talk was done in partnership with Maven as part of their Lightning Lessons. Ethan's live online Maven course—Stuck at Senior Manager - How to Break Through to Executive— was named the Top Course in Leadership & Career on Maven and was featured in the Maven 100 (top instructors and courses). Learn more about the course here: https://maven.com/ethan-evans/break-through-to-executive

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In this conversation, Yuzheng Sun (Staff Data Scientist at Statsig; Prev. Meta, Amazon, Tencent) interviews Ethan Evans (retired Amazon VP) on the essence of effective leadership and management within tech companies. Key takeaways: 1/ Ethan underscored that a manager's true power lies not in their individual contributions but in how they harness the collective strengths of their team. He stressed the importance of nurturing all team members—from top performers to those who may be struggling—highlighting that overlooking any segment could be a costly mistake. 2/ Ethan illustrated the multifaceted role of managers as negotiators and influencers. They had to adeptly manage peer relationships, dependencies, and resources to create an environment for innovation. As leaders ascended to director-level positions, their focus shifted to making strategic impacts on the company — driving revenue, reducing costs, and enhancing customer satisfaction. 3/ A particularly compelling part of the discussion revolved around influencing others without authority. Ethan shared his experience at Twitch, where, without formal power, he effectively guided leadership by asking, "Could I share how I've seen this done elsewhere?" This approach opened doors to collaboration, allowing leaders to present valuable insights without triggering defensiveness. 4/ Ultimately, Ethan emphasized the importance of building trust and demonstrating genuine intent to help. By positioning oneself as a collaborative partner rather than an adversary, leaders could influence decisions and drive positive change, even in challenging situations. Yuzheng's LinkedIn: https://www.linkedin.com/in/yuzhengsun/ Ethan's LinkedIn: https://www.linkedin.com/in/ethanevansvp/ Subscribe to Ethan's career growth newsletter & community: https://levelupwithethanevans.substack.com/ About Ethan: In Ethan's 15+ years at Amazon, he led global teams of 800+ and invented well-known businesses and products such as Prime Video, Amazon Video, Amazon Appstore, Merch by Amazon, Prime Gaming (formerly Twitch Prime), and Twitch Commerce. Ethan holds 70+ patents. Has reviewed 10,000+ resumes, conducted 2,500+ interviews, and 1,000+ hires. Was an Amazon Bar Raiser and Bar Raiser Core Leader, responsible for training and maintaining Amazon's group of interview outcome facilitators. And helped advocate for and draft the Amazon Leadership Principle (LP) “Ownership” — the words, “They never say ‘that’s not my job.’” are Ethan's.

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Level Up Newsletter & Community paid members were invited to join this live event with Wes Kao (Cofounder of Maven & altMBA) and Jason Yoong discussing the art of managing up. Wes emphasizes the importance of proactive communication, understanding manager's needs through observation, the iterative process of aligning with senior leaders, actionable tactics to build trust with managers, enhancing the perceived value of non-glamorous projects, gracefully navigating the dynamics with intense or insecure bosses, and how to stay connected with influential mentors. --------- Topics discussed: 00:00 Introduction 00:49 Diving into Managing Up 02:25 The Virtuous Cycle of Managing Up 05:38 Observing and Understanding Your Manager 11:01 Building Rapport with a New Boss 13:30 Handling Low-Priority Projects 18:02 Engaging with Senior Executives 27:33 Building Trust and Avoiding Surprises 28:43 Reducing Cognitive Load for Managers 29:55 Effective Problem-Solving Communication 36:03 The Importance of High Standards 39:26 Navigating Feedback and Manager Relationships 41:53 Handling Unreasonable Expectations 50:33 Managing Up with Insecure Managers 53:07 Maintaining Professional Relationships 55:14 Final Thoughts --------- About Wes Kao ​​Wes is an entrepreneur, speaker, coach, and advisor. A few highlights: ​-- Co-founded Maven, a platform for live online courses. Raised $25M from First Round & Andreessen Horowitz. ​-- Co-founded the altMBA with bestselling author Seth Godin. ​-- Advised CEOs of Section (Professor Scott Galloway), Outlier (co-founder of Masterclass), and Morning Brew on go-to-market, positioning, and growth. ​Now Wes works with founders and senior leaders via 1:1 executive coaching, typically in areas like setting a high bar of excellence, leveling up your strategic communication, and managing lean teams with ambitious goals. ​Wes writes a newsletter read by 40,000+ high-performing leaders, operators, and marketers, and teaches a course on Maven. ​Follow Wes on LinkedIn: https://www.linkedin.com/in/weskao/ Subscribe to Wes' newsletter: https://newsletter.weskao.com/ Wes' Maven course (inaugural cohort sold out in 24 hrs): https://maven.com/wes-kao/executive-communication-influence Book Wes for 1:1 coaching: https://www.weskao.com/coaching --------- About Level Up ​​​Level Up is your source for career growth solutions & community by retired Amazon Vice President, Ethan Evans. Paid newsletter subscribers get: Every issue of the newsletter (~8 per month); Access to a private Slack community with networking events; and Access to member-only content such as Ethan’s Career Talk classes (includes live attendance with Q&A), watch Ethan live coach a real client, fireside chats with leaders, and more. To become a subscriber, join here: https://levelupwithethanevans.substack.com/p/level-up-career-community Jason Yoong is the operating partner at Level Up (and ex-Amazon). Connect with Jason on LinkedIn: https://www.linkedin.com/in/jasonyoong/ Explore Ethan's website: https://www.ethanevans.com/ Ethan's leadership development courses https://maven.com/ethan-evans (live online) and https://ethan-evans.mykajabi.com/ (on-demand)

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The vast majority of successful professionals are not executives today. Many do not wish to be, or are not sure if they want to be. Some of you, however, do want to become executives. Others are curious to know what it takes to be an executive leader. Many people can benefit from at least understanding how executives get their roles and then succeed at them. After all, unless you run your own company (in which case, you are the Chief EXECUTIVE Officer), you probably ultimately work for an executive. Understanding that person and their role will likely help you succeed - may even help you stand out. Ethan Evans and David Markley reflect on their experiences and how their approach to work, their actions and business decisions brought them to their current executive leadership roles, and what they do today as leaders in highly visible roles. Tune in to hear how some of their tips and insights can help you speed-run your own career and development. #EthanEvans #Leadership #DavidMarkley #PathToLeadershipRole #Executive Check out our website: https://ethanevansvp.com Join us live on twitch: https://www.twitch.tv/ethanevans Join our Discord Community: https://discord.gg/KX42Ma6 SOCIAL MEDIA Twitter - https://twitter.com/EthanEvansVP Facebook - https://www.facebook.com/theezcoach/ Instagram - https://www.instagram.com/theezcoach/ LinkedIn - https://www.linkedin.com/in/ethan-evans-4461b/

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