Free Instagram Influencer Report on Redbull

Red Bull picture

Red Bull

34m followers
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Report generated on October 29, 2026
@redbull

watch the World Of Red Bull👇 #givesyouwiiings

Austria
Followers
34m ▲ 5.08% this month

@redbull's Instagram followers — the basis for Engagement Rate, Real audience rate, and Audience tab metrics.

Engagement Rate
0.55%

How often @redbull's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.

Real audience rate

Estimated share of @redbull's followers who are real, active people. Full breakdown in the Audience type block.

August 26, 08:06

you can feel the passion 😤 🤝: @mattjonesmtb, @tomomi_nishikubo, @boraltintash, @georgentavou, @bragevestavik #redbull #givesyouwiiings #energydrink #bike

2.6m 4.3k
October 3, 14:00

it’s worth staying till the end 👀 🤝: @redbullcz #redbull #givesyouwiiings #energydrink #redbull400 #fitness

1.7m 4.7k
August 19, 07:59

trust the process 🎯 🛹: @diassandro 📍: @redbullbr 🤝: @prada #redbull #givesyouwiings #energydrink #skateboard #worldrecord

1.3m 2.4k
October 17, 06:00

🚨 SPEED RECORD ALERT: 151.83 km/h on a skateboard 🚨 🛹: @diego_poncelet 🤝: @prada #redbull #givesyouwiiings #energydrink #prada #pradalinearossa

1.1m 8.9k
October 3, 11:15

there was only ever one answer 😏 watch Max vs 100 on the Red Bull YouTube channel! 📺 🛞: @redbullracing 🏁: @redbullmotorsports #redbull #givesyouwiiings #energydrink #maxvs100 #f1

1.1m 1.2k

@redbull's profile analysis

Followers
34m
▲5.08% this month

The chart shows how @redbull's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.

Avg Likes
34k
▲1.57% this month

Posts on @redbull's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.

Following
2.1k
▲0.23% this month

The chart shows how @redbull's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.

Total posts
12k

Total number of posts published by @redbull on Instagram.

Paid post performance

@redbull's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.

Reels plays
6.2m

Average plays per Reel on @redbull's Instagram — a useful proxy for short-video visibility.

Avg Comments
980

Average comments per post on @redbull's feed. Unlike a quick like, a comment requires the viewer to stop and respond.

Avg Shares
22k

Average shares per post — how @redbull's content reaches users beyond direct followers.

How we built the Redbull report

This report covers Redbull's Instagram account, @redbull, using the account records available in IQFluence. The figures in this view apply to this account; use the platform switch to view the other linked accounts separately.

The engagement chart shows 10 posts published between 17 Oct 2026 and 22 Oct 2026. These are the content records available in this report; they are not confirmed as a complete account history. They are not confirmed as the sample behind average likes.

Average likes shows the arithmetic average of likes received by this account's last 30 posts. IQFluence calculates engagement rate as Average likes divided by Followers, multiplied by 100. Both values belong to the same analysis. The percentage does not measure unique engaged followers. Calculation details for average comments, average shares and average Reel plays were not supplied.

The source report is dated 29 Oct 2026; a separate collection timestamp for these metrics was not supplied.

IQFluence estimates audience location using location tags, recent-post language and captions, and information from follower bios. Country percentages are estimates, not verified residence data. These estimates do not establish unique reach, purchase intent or campaign sales.

Read the full methodology

Data availability in this snapshot

Source report date
29 Oct 2026
Profile last checked
24 Oct 2026
Performance data updated
Oct 2026
Audience data updated
Not supplied
Observed history window
17 Oct 2026 – 22 Oct 2026
Posts in this history
10

"Not supplied" describes missing metadata. It does not mean that the account is inactive.

Popular #
#redbull #givesyouwiiings #energydrink #redbullcliffdiving #watersports #oakleymeta #f1 #mtb #motorsports #bike #skateboard #prada
Popular @
@redbull_partner @redbull_team @brand_partner @campaign_partner @creator_collab @community_page @media_partner
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TopicSensor®
Lookalikes
Monster Energy @monsterenergy Monster Energy
GoPro @gopro GoPro
Food Network @foodnetwork Food Network
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Influencer brand affinity
Brand affinity
Retail partners
Food & beverage
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Influencer interests
Camera & Photography
Gaming
Fashion & Style
Toys, Children & Baby
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@redbull's audience analysis

Audience type
  • Real People
    70.2%
  • Mass Followers
    13.6%
  • Suspicious Accounts
    12.1%
  • Influencers
    4.1%
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Gender and age
  • Male 64.1%
  • Female 35.9%
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Language
  • English 46.39%
  • Spanish 14.55%
  • Portuguese 9.73%
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Audience brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @redbull's followers most actively engage with — what the audience itself opts into, separate from what @redbull posts about.

Audience interest affinity
Sports —
Gaming —
Fitness & Yoga —
Beauty & Cosmetics —
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Categories @redbull's audience follows beyond @redbull's own content — useful for understanding what followers are looking for next.

Audience lookalikes
Tasty @tasty Tasty
BuzzFeed Tasty @buzzfeedtasty BuzzFeed Tasty
Jamie Oliver @jamieoliver Jamie Oliver
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Creators whose audiences share the most behavioral overlap with @redbull's. If a campaign with @redbull works, these are the closest neighbors to scale the same message.

Don’t stop now — the right influencers are still out there

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Questions about Redbull

The chart uses 10 posts published between 17 Oct 2026 and 22 Oct 2026. These records are not confirmed as a complete account history or as the sample behind average likes.

This page includes the top audience city, the top three audience languages and the top audience interest. Other audience fields require registration and are subject to plan limits. These figures are estimates.

IQFluence calculates engagement rate as Average likes divided by Followers, multiplied by 100. Both values belong to the same analysis. The percentage does not measure unique engaged followers.

Average likes shows the arithmetic average of likes received by this account's last 30 posts. It is an average per post, not the account's total likes.

Followers changed from 32,590,542 in Apr 2026 to 34,247,574 in Oct 2026, a change of +1,657,032 (+5.08%). This describes the observed period; it does not establish the cause of the change or predict future results.

The source report is dated 29 Oct 2026; a separate collection timestamp for these metrics was not supplied, so the current count on the platform may differ.

You can view this public report without signing up. The Free plan includes 3 searches, 5 AI searches (up to 30 results), 10 influencer reports and 10 email exports, with audience analysis where available. You can then upgrade to Starter, or try it for 7 days for $49.