Free Instagram Influencer Report on Omah Lay

OMAH LAY picture

OMAH LAY

5m followers
Report generated on September 09, 2026
@omah_lay

Twitter: @Omah_Lay

Nigeria
Followers
5m ▼ 0.77%this month

@omah_lay's Instagram followers — the basis for Engagement Rate, Real audience rate, and Audience tab metrics.

Engagement Rate
1.65%

How often @omah_lay's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.

Real audience rate

Estimated share of @omah_lay's followers who are real, active people. Full breakdown in the Audience type block.

June 24, 17:23

Hola! It's me, Boy Alone!

669k 17k
February 24, 17:19

London Memories 20/02/24. Australia next💜

551k 25k
February 22, 19:27

Look

538k 16k
April 3, 17:32

COM OUT NOW 💿🫶🏿

526k 19k
November 2, 10:56

Holy Ghost fire Supernatural Boost my confidence

517k 12k

@omah_lay's profile analysis

Followers
5m
▼ 0.77% this month

The chart shows how @omah_lay's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.

Avg Likes
11k
▲ 0.44% this month

Posts on @omah_lay's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.

Following
0
▲ 100% this month

The chart shows how @omah_lay's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.

Total posts
40

Total number of posts published by @omah_lay on Instagram.

Paid post performance

@omah_lay's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.

Reels plays
2m

Average plays per Reel on @omah_lay's Instagram — a useful proxy for short-video visibility.

Avg Comments
2.5k

Average comments per post on @omah_lay's feed. Unlike a quick like, a comment requires the viewer to stop and respond.

Avg Shares
3.3k

Average shares per post — how @omah_lay's content reaches users beyond direct followers.

Popular #
#clarityofmind #soso #africa #imagine #nigeria #omahlay #crisis #redcross #wedowe #foodcrisis #chillandwinbig #kenya
Popular @
@omah_lay_partner @omah_lay_team @brand_partner @campaign_partner @creator_collab @community_page @media_partner
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TopicSensor®
Lookalikes
ᴏxʟᴀᴅᴇ 🌴 @oxladeofficial ᴏxʟᴀᴅᴇ 🌴
Fireboy DML @fireboydml Fireboy DML
BuzzFeed Tasty @buzzfeedtasty BuzzFeed Tasty
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Influencer brand affinity
Brand affinity
Retail partners
Food & beverage
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Influencer interests
Toys, Children & Baby
Travel, Tourism & Aviation
Fashion & Style
Restaurants, Food & Grocery
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@omah_lay's audience analysis

Audience type
  • Real People
    69.5%
  • Mass Followers
    18.9%
  • Suspicious Accounts
    8.5%
  • Influencers
    3.1%
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Gender and age
  • Male 61.6%
  • Female 38.4%
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Language
  • English 98.84%
  • French 0.49%
  • German 0.12%
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Audience brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @omah_lay's followers most actively engage with — what the audience itself opts into, separate from what @omah_lay posts about.

Audience interest affinity
Clothes, Shoes, Handbags & Accessories
Gaming
Toys, Children & Baby
Travel, Tourism & Aviation
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Categories @omah_lay's audience follows beyond @omah_lay's own content — useful for understanding what followers are looking for next.

Audience lookalikes
BuzzFeed Tasty @buzzfeedtasty BuzzFeed Tasty
Bon Appetit Magazine @bonappetitmag Bon Appetit Magazine
Food Network @foodnetwork Food Network
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Creators whose audiences share the most behavioral overlap with @omah_lay's. If a campaign with @omah_lay works, these are the closest neighbors to scale the same message.

Don’t stop now — the right influencers are still out there

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FAQ

Is Omah Lay a good fit for my brand's target audience and goals?
Check audience relevance, content themes and engagement - see full report.
Which platforms does Omah Lay perform best on for brand campaigns?
See platform-by-platform reach, engagement and top formats - view full report.
How do I verify Omah Lay’s audience quality and authenticity?
Use IQFluence audience analysis and fraud signals - see full report.
What content themes and creative formats does Omah Lay excel at for brands?
See format strengths, top-performing themes and creative examples - view full report.
How should I structure a paid partnership brief for Omah Lay?
Align goals, preferred formats and KPIs - see the full IQFluence report.
What KPIs should I set when measuring Omah Lay campaign success?
Focus on reach, engagement, and conversion signals - see full report