Free Instagram Influencer Report on Howtobasic

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HowToBasic

388k followers
Report generated on September 14, 2026
@howtobasic

Latest Tutorial:

Australia Restaurant
Followers
388k ▼ 1.22%this month

@howtobasic's Instagram followers — the basis for Engagement Rate, Real audience rate, and Audience tab metrics.

Engagement Rate
4.72%

How often @howtobasic's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.

Real audience rate

Estimated share of @howtobasic's followers who are real, active people. Full breakdown in the Audience type block.

July 2, 18:08

Grimace shake recipe tutorial #grimaceshake

217k 1.1k
March 31, 15:33

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108k 4.1k
March 31, 15:32

Thanks YouTube!

67k 950
March 17, 12:48

24/03/2018

66k 2.8k
November 6, 21:20

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62k 744

@howtobasic's profile analysis

Followers
388k
▼ 1.22% this month

The chart shows how @howtobasic's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.

Avg Likes
1.5k
▲ 0.47% this month

Posts on @howtobasic's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.

Following
66

The chart shows how @howtobasic's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.

Total posts
317

Total number of posts published by @howtobasic on Instagram.

Paid post performance

@howtobasic's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.

Reels plays
1.1m

Average plays per Reel on @howtobasic's Instagram — a useful proxy for short-video visibility.

Avg Comments
244

Average comments per post on @howtobasic's feed. Unlike a quick like, a comment requires the viewer to stop and respond.

Avg Shares
3.9k

Average shares per post — how @howtobasic's content reaches users beyond direct followers.

Popular #
#ad #covoid19 #coronavirus #superbloodmoon #grimaceshake
Popular @
@howtobasic_partner @howtobasic_team @brand_partner @campaign_partner @creator_collab @community_page @media_partner
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TopicSensor®
No data available.
Lookalikes
HOW TO BASIC @howtbasic HOW TO BASIC
Cool 3D World @cool3dworld Cool 3D World
Jamie Oliver @jamieoliver Jamie Oliver
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Influencer brand affinity
Brand affinity
Retail partners
Food & beverage
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Influencer interests
Fitness & Yoga
Restaurants, Food & Grocery
Beauty & Cosmetics
Camera & Photography
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@howtobasic's audience analysis

Audience type
  • Real People
    71.4%
  • Mass Followers
    14.3%
  • Suspicious Accounts
    12.5%
  • Influencers
    1.8%
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Gender and age
  • Male 68.8%
  • Female 31.2%
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Language
  • English 71.5%
  • Spanish 9.16%
  • Italian 7.91%
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Audience brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @howtobasic's followers most actively engage with — what the audience itself opts into, separate from what @howtobasic posts about.

Audience interest affinity
Television & Film
Restaurants, Food & Grocery
Fashion & Style
Fitness & Yoga
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Categories @howtobasic's audience follows beyond @howtobasic's own content — useful for understanding what followers are looking for next.

Audience lookalikes
Tasty @tasty Tasty
Jamie Oliver @jamieoliver Jamie Oliver
BuzzFeed Tasty @buzzfeedtasty BuzzFeed Tasty
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Creators whose audiences share the most behavioral overlap with @howtobasic's. If a campaign with @howtobasic works, these are the closest neighbors to scale the same message.

Don’t stop now — the right influencers are still out there

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FAQ

Is Howtobasic a good fit for my brand's campaign goals and audience?
See campaign-fit signals and audience insights - check the full IQFluence report.
Which audience segments does Howtobasic engage most effectively?
See audience breakdowns, engagement patterns and brand-fit signals - unlock the full IQFluence report
How does Howtobasic perform on TikTok, Instagram and YouTube for brand reach?
See platform-by-platform reach, engagement and content fit - unlock report
How should we measure ROI when partnering with Howtobasic?
Track conversions, view-throughs and engagement trends - see full IQFluence report for exact metrics and benchmarks
What content formats from Howtobasic drive the strongest audience reactions?
See format-level engagement trends, top-performing clips and content themes - unlock the full IQFluence report for exact metrics
How do I vet Howtobasic for brand safety and audience authenticity?
Review fraud checks, audience quality signals and brand-safety flags - see full report