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Free Instagram Influencer Report on Payton King

Payton King picture

Payton King

632k followers
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Report generated on July 04, 2026
@paytonking

⬇️ YouTube Editor Application ⬇️

United States
Followers
632k ▲ 12.23%this month

@paytonking's Instagram followers — the basis for Engagement rate, Real audience rate, and Audience tab metrics.

Engagement Rate
27.96%

How often @paytonking's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.

Real audience rate
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Estimated share of @paytonking's followers who are real, active people. Full breakdown in the Audience type block.

August 18, 19:10

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704k 2.7k 0
October 21, 23:00

yucca man yucca man

238k 387 0
May 14, 23:37

Eyes up here baby… Renaissance video out now!!

224k 897 0
October 15, 16:06

Stepped out the rock and into my @crocs

204k 1k 0
April 15, 21:15

big dada

177k 302 0

@paytonking's profile analysis

Engagement Rate
27.96%

Likes or comments per post on @paytonking's profile — switch between the two to see which posts drive conversation vs. passive appreciation. A single tall bar usually marks a piece that significantly outperformed the rest.

  • < 0.6%
    182 accounts
  • 0.6% - 1.2%
    213 accounts
  • 1.2% - 1.8%
    246 accounts
  • 1.8% - 2.4%
    388 accounts
  • 2.4% - 3%
    391 accounts
  • 3% - 3.6%
    554 accounts
  • 3.6% - 4.2%
    654 accounts
  • 4.2% - 4.8%
    742 accounts
  • 4.8% - 5.4%
    926 accounts
  • 5.4% - 6%
    979 accounts
  • 6% - 6.6%
    973 accounts
    similar account picture
    Median
  • 6.6% - 7.2%
    1k accounts
  • 7.2% - 7.8%
    847 accounts
  • 7.8% - 8.4%
    796 accounts
  • 8.4% - 9%
    654 accounts
  • 9% - 9.6%
    501 accounts
  • 9.6% - 10.2%
    469 accounts
  • 10.2% - 10.8%
    355 accounts
  • 10.8% - 11.4%
    246 accounts
  • 11.4% - 12%
    1.1k accounts
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Followers
632k
▲ 12.23% this month

The chart shows how @paytonking's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.

Avg Likes
2.7k
▲ 0.31% this month
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Posts on @paytonking's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.

Following
641
▲ 2.56% this month

The chart shows how @paytonking's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.

Total posts
28

Total number of posts published by @paytonking on Instagram.

Paid post performance
—
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@paytonking's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.

Reels plays
1.2m

Average plays per Reel on @paytonking's Instagram — a useful proxy for short-video visibility.

Avg Comments
611

Average comments per post on @paytonking's feed. Unlike a quick like, a comment requires the viewer to stop and respond.

Avg Shares
7.4k

Average shares per post — how @paytonking's content reaches users beyond direct followers.

Popular #
#ad #roadwaymoving #thankyoupartner #wnyunionsquare #thankyoutotheworld #tiktok #tbt #directvcreator #uopartner #candycrushallstars #wcw

Top hashtags in @paytonking's captions — they surface recurring themes and active brand or community partnerships.

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Popular @
@paytonking_partner @paytonking_team @brand_partner @campaign_partner @creator_collab @community_page @media_partner
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Accounts @paytonking tags most often — usually ongoing collaborations, recurring guests or brands.

TopicSensor®
No data available.

TopicSensor® shows what @paytonking actually posts about — not just the declared bio categories.

Lookalikes
tayden seay @taydenseay tayden seay
Jack Innanen @jackinnanen Jack Innanen
Bon Appetit Magazine @bonappetitmag Bon Appetit Magazine
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Creators similar to @paytonking in content and audience — use to expand your shortlist before locking the roster.

Influencer brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @paytonking interacts with most. These affinities point to past or ongoing partnerships and product categories @paytonking already references in their content.

Influencer interests
Travel, Tourism & Aviation
Beauty & Cosmetics
Fitness & Yoga
Gaming
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The categories @paytonking's content clusters around and where @paytonking publishes most consistently.

Check out another influencer

@paytonking's audience analysis

Audience type
  • Real People
    64.8%
  • Mass Followers
    19%
  • Suspicious Accounts
    14.7%
  • Influencers
    1.5%
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Breakdown of @paytonking's audience into real active users, mass followers, suspicious accounts, and fellow influencers. The real-people share is what most teams use as the practical reach estimate.

Gender and age
  • Male 62.8%
  • Female 37.2%
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Gender split of @paytonking's audience and the dominant age bracket, with the rest distributed across the buckets shown in the chart.

Language
  • English 95.7%
  • Russian 1.53%
  • Spanish 0.73%
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Top languages spoken by @paytonking's audience, ranked by share.

Audience brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @paytonking's followers most actively engage with — what the audience itself opts into, separate from what @paytonking posts about.

Audience interest affinity
Toys, Children & Baby —
Camera & Photography —
Fashion & Style —
Travel, Tourism & Aviation —
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Categories @paytonking's audience follows beyond @paytonking's own content — useful for understanding what followers are looking for next.

Audience lookalikes
Bon Appetit Magazine @bonappetitmag Bon Appetit Magazine
Tasty @tasty Tasty
Jamie Oliver @jamieoliver Jamie Oliver
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Creators whose audiences share the most behavioral overlap with @paytonking's. If a campaign with @paytonking works, these are the closest neighbors to scale the same message.

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FAQ

Is Payton King a good fit for our brand and target audience?
See the full IQFluence report for audience breakdown, fit, and risks.
What content themes and formats does Payton King perform best with?
See the full IQFluence report to evaluate top content, formats, and fit.
How reliable is Payton King’s audience - are there fraud risks to check?
Check the full IQFluence report for fraud signals, reachability and trust.
How should we benchmark Payton King against similar creators for ROI?
Compare performance, audience overlap and engagement - see full report.
Which campaign goals does Payton King best help achieve for brands?
See the full IQFluence report to match Payton King to precise campaign KPIs.
What are Payton King’s audience demographics and buying intent?
See the full IQFluence report for age, geo, gender and purchase signals.
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