Free Instagram Influencer Report on Russell Brunson

Russell Brunson picture

Russell Brunson

1.5m followers
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Report generated on October 01, 2026
@russellbrunson

Co-Founder of @clickfunnels Over $1B in sales ($13B for our clients!) About to take the stage ONE LAST TIME ⬇️

United States
Followers
1.5m ▲ 3.38% this month

@russellbrunson's Instagram followers — the basis for Engagement Rate, Real audience rate, and Audience tab metrics.

Engagement Rate
0.02%

How often @russellbrunson's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.

Real audience rate

Estimated share of @russellbrunson's followers who are real, active people. Full breakdown in the Audience type block.

July 11, 21:08

Most people will never stand in a room like this. During our mastermind with @imangadzhi, I got to bring some incredible people into my Napoleon Hill room. If you don't know… this room holds original memorabilia from the founders of personal development. Napoleon Hill. Andrew Carnegie. The people whose ideas quietly shaped everything I've built. Napoleon Hill has been mentoring me through his words for over 20 years. And getting to share that room, and spend real one-on-one time with people who actually care about this stuff… that's a different kind of full-circle. You become who you surround yourself with. Living and dead.

4k 61
July 28, 03:34

Most people don't fail… they quit. There's a difference. Failing means you tried something and it didn't work. Quitting means you stopped trying. And after 20+ years in this game, I can tell you the graveyard of "failed" businesses is mostly filled with people who were one funnel, one offer, one pivot away. Speed feels productive. Endurance actually wins. The market doesn't reward whoever starts fastest… it rewards whoever refuses to leave. Stay in the game.

3k 90
July 26, 04:09

Most people find me somewhere in the middle of the story. So here’s the whole thing. I grew up in Utah as a kid who wasn’t especially good at anything — until I found wrestling. Wrestling didn’t only make me a great athlete. It taught me how to be obsessed. It taught me that the guy who out-works you beats the guy with more talent, every single time. That one lesson is still the foundation of everything I do. After I served my mission, I got married to Collette, and started selling potato gun DVDs out of our duplex in college. My first sale was $37. I remember refreshing my email like a lunatic. That $37 rewired my brain permanently. Then came a decade of launching things. A lot of things. Most of them failed. There was a stretch where I couldn’t make payroll and had to rebuild the whole company from zero, twice. Then I met Todd Dickerson. I’d been sketching the same idea for ten years and had never found anyone who could actually build it. In 2014 we launched ClickFunnels. We thought a few hundred people might want it. Instead it became Funnel Hackers - a movement of entrepreneurs who decided to stop asking permission and just build the thing. Three books. Millions of copies. A billion dollars in sales. A rare book collection I’m probably too obsessed with. And now we’re doing it again from scratch. Second billion dollar company, built in public. I’m so grateful for my wife and my 5 amazing kids! I love my life!!! If you’re new here — this is what I post about: funnels, offers, personal development, and how to actually get your message to the people who need it. So grateful to have you here! Please intro yourself below! 👇

2.4k 259
September 6, 20:39

What’s in the box?! 👀 Can anyone guess what’s inside? Also… what a turnout for Side Hustle Summit! Over 200,000 of you showed up! Absolutely insane! Excited to be back tomorrow and share even more!!!

2.1k 79
July 30, 23:09

My prayers changed somewhere along the way… I used to pray for harvests. For the launch to work. For the big win to finally show up. Basically asking God to skip me to the end of the story. Now I pray for something different… the discipline to plant seeds every single day. Record the episode. Write the words. Make the offer. Serve the person in front of me. Because here's what two decades of building taught me… the harvest was never the hard part. The harvest is automatic. Seeds planted daily, in good soil, over years? The results always come when they're supposed to. Your job isn't the outcome. Your job is the planting.

1.7k 55

@russellbrunson's profile analysis

Followers
1.5m
▲3.38% this month

The chart shows how @russellbrunson's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.

Avg Likes
2.9k
▲0.74% this month

Posts on @russellbrunson's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.

Following
3.9k
▲0.28% this month

The chart shows how @russellbrunson's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.

Total posts
4.4k

Total number of posts published by @russellbrunson on Instagram.

Paid post performance

@russellbrunson's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.

Reels plays
25k

Average plays per Reel on @russellbrunson's Instagram — a useful proxy for short-video visibility.

Avg Comments
29

Average comments per post on @russellbrunson's feed. Unlike a quick like, a comment requires the viewer to stop and respond.

Avg Shares
18

Average shares per post — how @russellbrunson's content reaches users beyond direct followers.

How we built the Russell Brunson report

This report covers Russell Brunson's Instagram account, @russellbrunson, using the account records available in IQFluence. The figures in this view apply to this account; use the platform switch to view the other linked accounts separately.

The engagement chart shows 10 posts published between 13 Sep 2026 and 22 Sep 2026. These are the content records available in this report; they are not confirmed as a complete account history. They are not confirmed as the sample behind average likes.

Average likes shows the arithmetic average of likes received by this account's last 30 posts. IQFluence calculates engagement rate as Average likes divided by Followers, multiplied by 100. Both values belong to the same analysis. The percentage does not measure unique engaged followers. Calculation details for average comments, average shares and average Reel plays were not supplied.

The source report is dated 1 Oct 2026; a separate collection timestamp for these metrics was not supplied.

IQFluence estimates audience location using location tags, recent-post language and captions, and information from follower bios. Country percentages are estimates, not verified residence data. These estimates do not establish unique reach, purchase intent or campaign sales.

Read the full methodology

Data availability in this snapshot

Source report date
1 Oct 2026
Profile last checked
25 Sep 2026
Performance data updated
Oct 2026
Audience data updated
Not supplied
Observed history window
13 Sep 2026 – 22 Sep 2026
Posts in this history
10

"Not supplied" describes missing metadata. It does not mean that the account is inactive.

Popular #
#entrepreneur #freewritepartner #leadership #sponsored #entrepreneurship #marketing #onlinebusiness #onetomany #businessgrowth #sidehustle #earlnightengale #napoleonhill
Popular @
@russellbrunson_partner @russellbrunson_team @brand_partner @campaign_partner @creator_collab @community_page @media_partner
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TopicSensor®
Lookalikes
BenTimes10 @bentimes10 BenTimes10
Mikey Taylor @mikeytaylor Mikey Taylor
Jamie Oliver @jamieoliver Jamie Oliver
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Influencer brand affinity
Brand affinity
Retail partners
Food & beverage
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Influencer interests
Travel, Tourism & Aviation
Fitness & Yoga
Gaming
Toys, Children & Baby
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@russellbrunson's audience analysis

Audience type
  • Real People
    72.6%
  • Mass Followers
    16.4%
  • Suspicious Accounts
    8%
  • Influencers
    3%
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Gender and age
  • Male 68.3%
  • Female 31.7%
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Language
  • English 80.28%
  • Spanish 4.28%
  • Portuguese 3.18%
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Audience brand affinity
Brand affinity
Retail partners
Food & beverage
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Brands @russellbrunson's followers most actively engage with — what the audience itself opts into, separate from what @russellbrunson posts about.

Audience interest affinity
Friends, Family & Relationships —
Camera & Photography —
Beauty & Cosmetics —
Gaming —
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Categories @russellbrunson's audience follows beyond @russellbrunson's own content — useful for understanding what followers are looking for next.

Audience lookalikes
Tasty @tasty Tasty
Bon Appetit Magazine @bonappetitmag Bon Appetit Magazine
Food Network @foodnetwork Food Network
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Creators whose audiences share the most behavioral overlap with @russellbrunson's. If a campaign with @russellbrunson works, these are the closest neighbors to scale the same message.

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Questions about Russell Brunson

The chart uses 10 posts published between 13 Sep 2026 and 22 Sep 2026. These records are not confirmed as a complete account history or as the sample behind average likes.

This page includes the top audience city, the top three audience languages and the top audience interest. Other audience fields require registration and are subject to plan limits. These figures are estimates.

IQFluence calculates engagement rate as Average likes divided by Followers, multiplied by 100. Both values belong to the same analysis. The percentage does not measure unique engaged followers.

Average likes shows the arithmetic average of likes received by this account's last 30 posts. It is an average per post, not the account's total likes.

Followers changed from 1,464,839 in Apr 2026 to 1,514,305 in Oct 2026, a change of +49,466 (+3.38%). This describes the observed period; it does not establish the cause of the change or predict future results.

The source report is dated 1 Oct 2026; a separate collection timestamp for these metrics was not supplied, so the current count on the platform may differ.

You can view this public report without signing up. The Free plan includes 10 searches and 10 free influencer reports, with audience analysis where available. You can then choose a trial of a paid plan with higher limits.