Free Instagram Influencer Report on Russell Brunson

Russell Brunson picture

Russell Brunson

1.5m followers
Report generated on August 31, 2026
@russellbrunson

DON’T quit your job… START an AI side hustle 🤖 6th of September I’m showing you how 💻 100% free online 5 day challenge ⬇️

United States
Followers
1.5m ▲ 3.66%this month

@russellbrunson's Instagram followers — the basis for Engagement Rate, Real audience rate, and Audience tab metrics.

Engagement Rate
0.02%

How often @russellbrunson's audience reacts to a typical Instagram post. See the Influencer tab for a detailed breakdown.

Real audience rate

Estimated share of @russellbrunson's followers who are real, active people. Full breakdown in the Audience type block.

July 11, 21:08

Most people will never stand in a room like this. During our mastermind with @imangadzhi, I got to bring some incredible people into my Napoleon Hill room. If you don't know… this room holds original memorabilia from the founders of personal development. Napoleon Hill. Andrew Carnegie. The people whose ideas quietly shaped everything I've built. Napoleon Hill has been mentoring me through his words for over 20 years. And getting to share that room, and spend real one-on-one time with people who actually care about this stuff… that's a different kind of full-circle. You become who you surround yourself with. Living and dead.

4k 60
July 28, 03:34

Most people don't fail… they quit. There's a difference. Failing means you tried something and it didn't work. Quitting means you stopped trying. And after 20+ years in this game, I can tell you the graveyard of "failed" businesses is mostly filled with people who were one funnel, one offer, one pivot away. Speed feels productive. Endurance actually wins. The market doesn't reward whoever starts fastest… it rewards whoever refuses to leave. Stay in the game.

3k 90
July 26, 04:09

Most people find me somewhere in the middle of the story. So here’s the whole thing. I grew up in Utah as a kid who wasn’t especially good at anything — until I found wrestling. Wrestling didn’t only make me a great athlete. It taught me how to be obsessed. It taught me that the guy who out-works you beats the guy with more talent, every single time. That one lesson is still the foundation of everything I do. After I served my mission, I got married to Collette, and started selling potato gun DVDs out of our duplex in college. My first sale was $37. I remember refreshing my email like a lunatic. That $37 rewired my brain permanently. Then came a decade of launching things. A lot of things. Most of them failed. There was a stretch where I couldn’t make payroll and had to rebuild the whole company from zero, twice. Then I met Todd Dickerson. I’d been sketching the same idea for ten years and had never found anyone who could actually build it. In 2014 we launched ClickFunnels. We thought a few hundred people might want it. Instead it became Funnel Hackers - a movement of entrepreneurs who decided to stop asking permission and just build the thing. Three books. Millions of copies. A billion dollars in sales. A rare book collection I’m probably too obsessed with. And now we’re doing it again from scratch. Second billion dollar company, built in public. I’m so grateful for my wife and my 5 amazing kids! I love my life!!! If you’re new here — this is what I post about: funnels, offers, personal development, and how to actually get your message to the people who need it. So grateful to have you here! Please intro yourself below! 👇

2.1k 110
June 2, 15:37

Moral of the story - "Never Judge a Book By It's Cover" 📖 Comment “Ai Software” if you want to know what Ai Software I use to create these amazing time traveler videos 👇 #businesslife #businesssuccess #businessmindset #timetraveler

1.8k 417
July 30, 23:09

My prayers changed somewhere along the way… I used to pray for harvests. For the launch to work. For the big win to finally show up. Basically asking God to skip me to the end of the story. Now I pray for something different… the discipline to plant seeds every single day. Record the episode. Write the words. Make the offer. Serve the person in front of me. Because here's what two decades of building taught me… the harvest was never the hard part. The harvest is automatic. Seeds planted daily, in good soil, over years? The results always come when they're supposed to. Your job isn't the outcome. Your job is the planting.

1.7k 55

@russellbrunson's profile analysis

Followers
1.5m
▲ 3.66% this month

The chart shows how @russellbrunson's Instagram follower count moved across the selected window, making it easy to spot steady growth phases, accelerations, and any plateaus in audience size over time.

Avg Likes
2.9k
▲ 0.74% this month

Posts on @russellbrunson's feed averaged a certain number of likes over the selected window. The chart shows how that average shifted post by post.

Following
3.9k
▲ 0.95% this month

The chart shows how @russellbrunson's following count moved across the selected window, helping identify changes in how actively this Instagram profile follows other accounts over time.

Total posts
4.4k

Total number of posts published by @russellbrunson on Instagram.

Paid post performance

@russellbrunson's sponsored vs. organic engagement. Higher means the audience stays engaged with branded content.

Reels plays
23k

Average plays per Reel on @russellbrunson's Instagram — a useful proxy for short-video visibility.

Avg Comments
22

Average comments per post on @russellbrunson's feed. Unlike a quick like, a comment requires the viewer to stop and respond.

Avg Shares
57

Average shares per post — how @russellbrunson's content reaches users beyond direct followers.

Popular #
#russellbrunson #entrepreneur #funnelhacking #marketing #onlinebusiness #entrepreneurship #leadership #digitalmarketing #entrepreneurmotivation #goalgetters #opportunity #takeaction
Popular @
@russellbrunson_partner @russellbrunson_team @brand_partner @campaign_partner @creator_collab @community_page @media_partner
Register to access full reports
TopicSensor®
Lookalikes
BenTimes10 @bentimes10 BenTimes10
Mikey Taylor @mikeytaylor Mikey Taylor
Jamie Oliver @jamieoliver Jamie Oliver
Register to access full reports
Influencer brand affinity
Brand affinity
Retail partners
Food & beverage
Register to access full reports
Influencer interests
Travel, Tourism & Aviation
Fitness & Yoga
Gaming
Toys, Children & Baby
Register to access full reports

@russellbrunson's audience analysis

Audience type
  • Real People
    72.6%
  • Mass Followers
    16.4%
  • Suspicious Accounts
    8%
  • Influencers
    3%
Register to access full reports
Gender and age
  • Male 68.3%
  • Female 31.7%
Register to access full reports
Language
  • English 78.85%
  • Spanish 4.14%
  • Indonesian 3.14%
View more
Audience brand affinity
Brand affinity
Retail partners
Food & beverage
Register to access full reports

Brands @russellbrunson's followers most actively engage with — what the audience itself opts into, separate from what @russellbrunson posts about.

Audience interest affinity
Friends, Family & Relationships
Camera & Photography
Beauty & Cosmetics
Gaming
Register to access full reports

Categories @russellbrunson's audience follows beyond @russellbrunson's own content — useful for understanding what followers are looking for next.

Audience lookalikes
Tasty @tasty Tasty
Bon Appetit Magazine @bonappetitmag Bon Appetit Magazine
Food Network @foodnetwork Food Network
Register to access full reports

Creators whose audiences share the most behavioral overlap with @russellbrunson's. If a campaign with @russellbrunson works, these are the closest neighbors to scale the same message.

Don’t stop now — the right influencers are still out there

Register to access full reports

FAQ

How relevant is Russell Brunson's audience to my brand's target customers?
See audience demographics, interests and affinity in the full IQFluence report.
Is Russell Brunson a good match for my brand's audience and goals?
Review audience fit, content themes and conversion signals - see full report
What content themes and messaging does Russell Brunson favor for campaigns?
See the full IQFluence report - audience themes, top posts and creative hooks.
How do I benchmark Russell Brunson against similar creators for ROI?
Compare engagement quality, audience overlap and conversion signals - see full report
How can I verify Russell Brunson's audience authenticity before hiring?
Run IQFluence fraud checks, engagement scoring and audience audits - see full report
Which platforms should I prioritize when partnering with Russell Brunson?
Platform strengths vary - see the full IQFluence report for latest breakdown.