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Top 20 Baking Creators on Instagram

We examined 180 accounts and matched 63 public profiles meeting our criteria. Here are the top 20 baking creators on Instagram, ordered by follower count. Browse their channels, review audience metrics, and identify relevant partnerships for your next campaign today.
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Sourcing Baking Influencers

Explore public creator profiles and audience data to source baking influencers for your brand.
Last date updated: Sep 29, 2026.
Showing 20 profiles. To see all results (with even more data), start a free trial.
  • 1
    Shivesh Bhatia picture

    Shivesh Bhatia

    Instagram icon @shivesh17
    Bio
    Delhi, India Self-taught baker & author of 5 cookbooks Forbes 30 Under 30, Asia 📩shiveshbhatia96@gmail.com Business @wearelit_official

    Shivesh Bhatia is a self-taught baker, cookbook author, and dessert creator sharing viral bakes and easy microwave cakes.

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    • Followers
      3.8m
    • Engagement Rate
      0.59%
    • Average likes
      22k
    Audience location by country
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  • 2
    Winnie Wai-Ling Lee picture

    Winnie Wai-Ling Lee

    Instagram icon @ohcakeswinnie
    Bio
    Creating playful, artistic cakes and sweet treats to inspire Influencer | Content Creator | Video Producer 🎂🍰🧁 BA for NY Cake (ohcakeswinnie20)

    Winnie Wai-Ling Lee is a content creator specializing in playful, artistic cakes, tarts, and sweet pastry recipes.

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    • Followers
      1.2m
    • Engagement Rate
      5.02%
    • Average likes
      60k
    Audience location by country
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  • 3
    Matt Bellassai picture

    Matt Bellassai

    Instagram icon @mattbellassai
    Bio
    writer. comedian. baked baker. host @whattheheckthepod 📩 biz@mattbellassai.com

    Comedian and podcaster who shares baking content and solicits recipe suggestions from followers.

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    • Followers
      533k
    • Engagement Rate
      0.75%
    • Average likes
      4k
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    How we built this list

    We searched IQFluence for public Instagram creators connected with baking. To qualify, a profile needed a clear subject signal in its bio, platform category or repeated recent content, together with enough public data for comparison.

    We reviewed public posts from the last 30 days. When that period contained fewer than 3 analyzable posts, we extended the review window to 90 days. Profiles still below that sample after the extension were excluded. A single incidental keyword mention did not count as topic evidence.

    We examined 180 profiles; 63 met the criteria. This page shows 20 of them, ordered by follower count. Relevance decides who qualifies, not the order.

    Topic:
    baking
    Content review rule:
    30 days, extended to 90 days for sparse profiles
    Data updated:
    September 29, 2026
    Read the IQFluence ranking methodology
  • 4
    Caroline Cardamone picture

    Caroline Cardamone

    Instagram icon @innkeepercaroline
    Bio
    Baker at an inn Book obsessed 📚✝️ caroline@a-listme.com Subscribe for recipes and extras 👇🏻

    Caroline Cardamone is an inn baker sharing morning baking vlogs, cottagecore content, and cozy recipe extras.

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    • Followers
      359k
    • Engagement Rate
      3.90%
    • Average likes
      14k
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  • 5
    Fadi Kurdi picture

    Fadi Kurdi

    Instagram icon @fadi_kurdi_chef
    Bio
    Chef Fadi Kurdi International Pastry Chef & Judge Founder @fk.baked.house & FK Academy 🎓 Masterclasses Worldwide 🌍 International Consultant
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    • Followers
      339k
    • Engagement Rate
      0.52%
    • Average likes
      1.8k
    Audience location by country
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  • 6
    Jessie | Baking Content Creator picture

    Jessie | Baking Content Creator

    Instagram icon @jessie.bakes.cakes
    Bio
    🍰 Celebrating life’s moments, one bake at a time 👩🏼‍💻 Baking Blogger, Content Creator & Cookbook Author 📍 Derbyshire, UK 🔗 Tap below for links

    Jessie is a baking blogger and cookbook author who creates delicious recipes like muffins and cakes, perfectly fitting the baking and desserts niche.

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    • Followers
      247k
    • Engagement Rate
      2.62%
    • Average likes
      6.5k
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    7
    Noor - Recipe Creator picture

    Noor - Recipe Creator

    Instagram icon @noors_recipes_
    Bio
    👩‍🍳Beer bread that tastes like real sourdough 🍺 Free recipe + beer bagels next week → link in bio 📍Toronto, Ontario Contact:noorsrecipes01@gmail.com

    Noor is a recipe creator sharing bread and baking content, such as beer bread and biscuits, aligning with the cooking and baking niche.

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    • Followers
      186k
    • Engagement Rate
      1.78%
    • Average likes
      3.3k
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  • 8
    Kylie picture

    Kylie

    Instagram icon @cookingbykylie
    Bio
    📍philly 💌 jody@TheArteAgency.com RECIPES ⬇️

    Kylie is a food creator sharing baking recipes, including pumpkin banana bread, pancakes, and fall baked goods.

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    • Followers
      179k
    • Engagement Rate
      6.07%
    • Average likes
      11k
    Audience location by country
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  • 9
    Karli picture

    Karli

    Instagram icon @cookiesfordaaays
    Bio
    Baking 101 | Reliable Cookie Recipes The internet dubbed cookie queen. 👑 Sister Site: @cookingwithkarli

    Karli is a reliable cookie queen and dessert creator offering recipes and baking guides that fit the baking and desserts niche.

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    • Followers
      161k
    • Engagement Rate
      0.48%
    • Average likes
      779
    Audience location by country
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    10
    Lakeisha Dixon picture

    Lakeisha Dixon

    Instagram icon @savoryandsweettreatsatl
    Bio
    Christ | Wife | Mom | Recipe Cards Recipe Book & Recipe Ebooks Baking Classes The Baker's Coach Link below for classes & Recipes

    Baking coach offering recipe books, classes, and tips for cottage bakeries alongside scratch-made desserts like red velvet and pound cake.

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    • Followers
      158k
    • Engagement Rate
      1.51%
    • Average likes
      2.4k
    Audience location by country
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  • 11
    janet l. 𖦁 ݁₊ . picture

    janet l. 𖦁 ݁₊ .

    Instagram icon @xjanetlopezx
    Bio
    recipes / amazon storefront below🩷

    Creator sharing aesthetic recipe videos with a focus on baking.

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    • Followers
      153k
    • Engagement Rate
      2.93%
    • Average likes
      4.5k
    Audience location by country
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  • 12
    Kylie Perrotti picture

    Kylie Perrotti

    Instagram icon @triedandtruerecipes
    Bio
    recipes, upside down cakes, gloop 🥀 🌝

    Kylie is a recipe creator focused on upside-down cakes, directly aligning with the baking and pastry content niche.

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    • Followers
      152k
    • Engagement Rate
      1.38%
    • Average likes
      2.1k
    Audience location by country
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    13
    abyz | cozy baking ✨ picture

    abyz | cozy baking ✨

    Instagram icon @mycozybakes_
    Bio
    ✨baking therapy 🍪 simple and cozy baking recipes 📍ph 🇵🇭

    Abyz is a cozy baking therapy creator sharing simple recipes for cookies, cheesecakes, and sweet treats.

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    • Followers
      144k
    • Engagement Rate
      6.30%
    • Average likes
      9.1k
    Audience location by country
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  • 14
    Jake Nathan picture

    Jake Nathan

    Instagram icon @thedatenightkitchen
    Bio
    👨‍🍳 Hi I’m Jake, this is my kitchen 🍪 Get the Cookie Bucket List 👇

    Jake Nathan is a home cook sharing unique cookie and dessert recipes, making him a great fit for the baking and cooking niche.

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    • Followers
      143k
    • Engagement Rate
      16.91%
    • Average likes
      24k
    Audience location by country
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  • 15
    Julie Smithson | Easy Cookie & Dessert Recipes picture

    Julie Smithson | Easy Cookie & Dessert Recipes

    Instagram icon @lemon_peony
    Bio
    🍪melty & gooey gourmet cookie queen 👑 🤩proven recipes & easy VIRAL desserts 👏email: julie@lemonpeony.com for collabs 👇 complete cookie collection 🍪

    Julie Smithson shares gourmet cookie recipes, easy desserts, and viral baking ideas like pumpkin and cake mix cookies.

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    • Followers
      135k
    • Engagement Rate
      3.69%
    • Average likes
      5k
    Audience location by country
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    16
    Dikla (Dee) Levy Frances picture

    Dikla (Dee) Levy Frances

    Instagram icon @onesarcasticbaker
    Bio
    Helping you bake with confidence every time. Author of “Baking Science“ - first baking science cookbook for home bakers. 📧Dee@onesarcasticbaker.com
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    • Followers
      134k
    • Engagement Rate
      0.31%
    • Average likes
      416
    Audience location by country
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  • 17
    Zak Travess picture

    Zak Travess

    Instagram icon @zakbakes_
    Bio
    Sharing my bakes, recipes and life👨🏼‍🍳🍰✨ 📧zakbakesbusiness@gmail.com 📌Management @viraltalent_uk

    Bake creator sharing homemade recipes, cake decorating videos, and sweet treats.

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    • Followers
      123k
    • Engagement Rate
      16.50%
    • Average likes
      20k
    Audience location by country
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  • 18
    𝑨𝒏𝒂'𝒔 𝑲𝒊𝒕𝒄𝒉𝒆𝒏 | Minimum effort, maximum flavor picture

    𝑨𝒏𝒂'𝒔 𝑲𝒊𝒕𝒄𝒉𝒆𝒏 | Minimum effort, maximum flavor

    Instagram icon @ana.potard
    Bio
    👩‍🍳 Cozy recipes from sunny Antibes 🥦 Healthy-ish, simple & delicious 🤝 Brand collaborations + UGC 📧 hello@cookingwithana.com

    Ana is a cooking creator focusing on healthy-ish cozy recipes, savoury meal-prep loaves, and quick lunches.

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    • Followers
      100k
    • Engagement Rate
      1.78%
    • Average likes
      1.8k
    Audience location by country
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    19
    Jameela Essa picture

    Jameela Essa

    Instagram icon @cookingandbakingcreations
    Bio
    Author of Cooking & Baking Creations Recipe Books. Volume 1, 2, 3 ,4 ,5 and 6 South Africa 🇿🇦 Cooking Enthusiast 😍@j_sayed74 @insta_buy_sa

    Jameela Essa is a cooking enthusiast and cookbook author sharing recipe books focused on cooking and baking.

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    • Followers
      94k
    • Engagement Rate
      0.10%
    • Average likes
      93
    Audience location by country
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  • 20
    Mike Meyers picture

    Mike Meyers

    Instagram icon @_beesbaking
    Bio
    One video could be a baking tutorial while the next might explore the idea that brownies have personalities. 📧beesbaking22@gmail.com

    Mike Meyers is a baking content creator sharing tutorials and comedic videos about cookies, brownies, and tiramisu.

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    • Followers
      87k
    • Engagement Rate
      1.69%
    • Average likes
      1.5k

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FAQs

The first five baking creators listed on this page are Shivesh Bhatia at position one, followed by Winnie Wai-Ling Lee, Matt Bellassai, Caroline Cardamone, and Fadi Kurdi in the fifth spot.

Shivesh Bhatia leads the baking creators on this Instagram page because the 20 profiles displayed are ordered strictly by their follower count, placing the account with the largest audience at the very top of the list.

Winnie Wai-Ling Lee specializes in playful and artistic cakes, tarts, and sweet pastry recipes, whereas Matt Bellassai works as a comedian and podcaster who shares baking content and solicits recipe suggestions from followers.

The recurring content themes found across the creator cards include viral bakes, easy microwave cakes, playful and artistic cakes, tarts, sweet pastry recipes, morning baking vlogs, cottagecore content, and cozy recipe extras.

The displayed order of the creators on this page about baking means that the 20 featured profiles are arranged sequentially by their follower count, while relevance determined which profiles qualified out of the examined pool.

Caroline Cardamone appears as an inn baker sharing morning baking vlogs, cottagecore content, and cozy recipe extras at position four, while Fadi Kurdi appears directly after her as the fifth creator card.

Find more influencers on TikTok, YouTube and Instagram

Don’t limit yourself to one platform. Checkout our list of the best performing influencers on.
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