20 Top Equestrian Creators On Instagram

We examined 180 public profiles and matched 79 accounts. Here are 20 top equestrian creators on Instagram, ordered by audience size. Review their reach, post frequency and audience demographics. Use this data to plan your next paid partnership.
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Last date updated: Oct 2, 2026.
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  • 1
    ๐๐ก๐จ๐ž๐›๐žโˆ™๐’๐œ๐ก๐จ๐ฅ๐ญ๐ž๐ง๐ฌ picture

    ๐๐ก๐จ๐ž๐›๐žโˆ™๐’๐œ๐ก๐จ๐ฅ๐ญ๐ž๐ง๐ฌ

    Instagram icon @phoebecharlotte_equestrian
    Bio
    ๐Ÿค8 ๐–ธ๐–ฎ ๐–ฃ๐–ฑ๐–ค๐–ฒ๐–ฒ๐– ๐–ฆ๐–ค ๐–ฑ๐–จ๐–ฃ๐–ค๐–ฑ ๐ŸŒธ Phoebe, Olive, Edie & George ๐Ÿด Supported by @naylorsonline @fagerequestrian @devoucoux_uk ๐Ÿ’š Watch my YouTube here! ๐Ÿ‘‡๐Ÿป

    Dressage rider sharing daily horse life, training updates, and equestrian lifestyle vlogs with her audience.

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    • Followers
      213k
    • Engagement Rate
      3.17%
    • Average likes
      6.7k
    Audience location by country
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  • 2
    Jose Manuel Martinez Luna picture

    Jose Manuel Martinez Luna

    Instagram icon @_martinezluna_
    Bio
    @martinezluna.equitacion Murcia๐Ÿก

    Jose Manuel Martinez Luna is an equestrian creator dedicated to showcasing horses and riding moments in Spain.

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    • Followers
      182k
    • Engagement Rate
      7.01%
    • Average likes
      13k
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  • 3
    Caroline K Rasmussen picture

    Caroline K Rasmussen

    Instagram icon @caroline.k.rasmussen
    Bio
    โ˜€๏ธ21 y/o - Content creator โœจCo-founder @ck_seeme ๐Ÿฅ‚@carolinekrasmussen

    Caroline K Rasmussen is a content creator documenting her daily stable life, horse care, and riding adventures.

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    • Followers
      150k
    • Engagement Rate
      0%
    • Average likes
      0
    Audience location by country
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    How we built this list

    We searched IQFluence for public Instagram creators connected with equestrian. To qualify, a profile needed a clear subject signal in its bio, platform category or repeated recent content, together with enough public data for comparison.

    We reviewed public posts from the last 30 days. When that period contained fewer than 3 analyzable posts, we extended the review window to 90 days. Profiles still below that sample after the extension were excluded. A single incidental keyword mention did not count as topic evidence.

    We examined 180 profiles; 79 met the criteria. This page shows 20 of them, ordered by follower count. Relevance decides who qualifies, not the order.

    Topic:
    equestrian
    Content review rule:
    30 days, extended to 90 days for sparse profiles
    Data updated:
    October 2, 2026
    Read the IQFluence ranking methodology
  • 4
    Maija Vance picture

    Maija Vance

    Instagram icon @maija_vance
    Bio
    @wranglerwesternau โ€ข @ophena.official โ€ข @hygain_feeds

    Maija Vance is a country lifestyle and equestrian creator sharing content focused on horseracing, western fashion, and horse feeds.

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    • Followers
      148k
    • Engagement Rate
      1.84%
    • Average likes
      2.7k
    Audience location by country
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  • 5
    Zoey๐Ÿ‡จ๐Ÿ‡ฆ๐Ÿ‡บ๐Ÿ‡ธ tiktok: @zoeyberg picture

    Zoey๐Ÿ‡จ๐Ÿ‡ฆ๐Ÿ‡บ๐Ÿ‡ธ tiktok: @zoeyberg

    Instagram icon @zoeyberg
    Bio
    ๐Ÿ“CO ammy ๐Ÿ‘‹๐ŸผIโ€™m 23 Proudly Sponsored by: @freerideequestrian Code ZOEYB10

    Zoey documents her journey as an amateur rider focusing on show jumping, horse care, and farm life, aligning seamlessly with equestrian content.

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    • Followers
      115k
    • Engagement Rate
      2.72%
    • Average likes
      3.1k
    Audience location by country
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  • 6
    Madison Ibach picture

    Madison Ibach

    Instagram icon @madisonibach
    Bio
    Long story short, horses @ibachmedia | ๐Ÿ’Œ: Madison@IbachMedia.com

    Madison Ibach is an equestrian influencer documenting her horse show debuts, hunter jumper training, and daily horse girl lifestyle.

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    • Followers
      104k
    • Engagement Rate
      3.73%
    • Average likes
      3.9k
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    7
    Cassidythegranddad picture

    Cassidythegranddad

    Instagram icon @cassidythegranddad
    Bio
    Ejer af denne profil @_pernillelouise Cassidyโ€™s opslagstavle ๐Ÿ“‹ - hesteverdenens svar pรฅ Anders Hemmingsen ๐Ÿ˜Ž Min DM er รฅben ๐Ÿซถ

    Cassidythegranddad is an equestrian humor and lifestyle account focused on the horse world and dressage community.

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    • Followers
      83k
    • Engagement Rate
      1.87%
    • Average likes
      1.5k
    Audience location by country
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  • 8
    Lana | Equestrian Content Creator picture

    Lana | Equestrian Content Creator

    Instagram icon @equestlana
    Bio
    I ride dressage and make fun of my horse Mousse ๐ŸŽฅ @equestlana.media โœ‰๏ธteam@equestlana.com ๐Ÿ“Wellington, FL

    Lana is a dressage rider and equestrian content creator sharing riding tips, funny horse moments, and barn style.

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    • Followers
      68k
    • Engagement Rate
      9.16%
    • Average likes
      6.2k
  • 9
    Maria Gress picture

    Maria Gress

    Instagram icon @maria_gress
    Bio
    DRESSAGE โ€ข BREEDING โœจStart collecting moments not thingsโœจ Team @turniershop @lemieux_de

    Maria Gress is a dressage rider and breeding enthusiast sharing horse training and riding moments, perfectly matching the equestrian niche.

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    • Followers
      66k
    • Engagement Rate
      0.27%
    • Average likes
      180
    Audience location by country
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    10
    Vienna๐Ÿงก picture

    Vienna๐Ÿงก

    Instagram icon @vienna.wette
    Bio
    Just a girl and two chestnuts๐Ÿงก Fashion | Entertainment | Daily Life Tiktok - vienna.wette (127k+) After the barn @viennawette

    Equestrian lifestyle creator documenting her daily life at the barn, horse ownership journeys, and riding gear.

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    • Followers
      61k
    • Engagement Rate
      3.47%
    • Average likes
      2.1k
    Audience location by country
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  • 11
    Madison Nirenstein picture

    Madison Nirenstein

    Instagram icon @madisontnequine
    Bio
    Transparency in the๐Ÿด world AQHA & NSBA World Champion ๐Ÿ“ง madisontnequine@gmail.com ๐ŸŽฅ New YT vid every Wednesday @butet_usa @lemieuxproductsofficial

    Madison Nirenstein is an equestrian world champion sharing transparent insights into horse training, western riding, and nutrition.

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    • Followers
      56k
    • Engagement Rate
      1.87%
    • Average likes
      1k
    Audience location by country
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  • 12
    Sydney Steverson picture

    Sydney Steverson

    Instagram icon @bookipsies_
    Bio
    Horses. Big bald lady. Like oil and different, weirder, oil. For longer videos check out my YouTube channel and TikTok (bookipsies)

    Sydney Steverson is a horse enthusiast sharing relatable equestrian content and insights into caring for her horse, Freddie.

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    • Followers
      53k
    • Engagement Rate
      6.49%
    • Average likes
      3.4k
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    13
    Tiger Oatley-Summers picture

    Tiger Oatley-Summers

    Instagram icon @tigereos_eq
    Bio
    ๐Ÿ‡ฌ๐Ÿ‡ง British Equestrian ๐ŸŽ 300k+ across all platforms ๐Ÿ“ง management@tequine.co.uk @voltairedesignuk @zebra_products @rg_ridersgene @omegaequine

    Tiger Oatley-Summers is a British equestrian athlete sharing daily horse riding, training, and equine lifestyle content.

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    • Followers
      51k
    • Engagement Rate
      1.92%
    • Average likes
      981
    Audience location by country
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  • 14
    Hannah Jones Photography picture

    Hannah Jones Photography

    Instagram icon @horsecaptures
    Bio
    โœฐ Hannah Jones Photography โœฐ Internationally recognized equestrian sport & portrait photographer | middleburg based, globally chasing good light ๐–ค“

    Hannah Jones is an international equestrian sport and portrait photographer documenting horse shows and cross-country riding.

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    • Followers
      48k
    • Engagement Rate
      0.07%
    • Average likes
      35
    Audience location by country
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  • 15
    Lloyd Crabb picture

    Lloyd Crabb

    Instagram icon @lloydcrabb
    Bio
    Equestrian Confidence Coach & Golfer Drummer for @echobridgeband Golf page: @thecrabbygolfers

    Lloyd Crabb is an equestrian confidence coach sharing hacking adventures and daily stable life, making his content relevant to horse riders.

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    • Followers
      46k
    • Engagement Rate
      2.85%
    • Average likes
      1.3k
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    16
    Zeeshan Shahid picture

    Zeeshan Shahid

    Instagram icon @legend07zee
    Bio
    Living a different prospective of life, will always do things differently. A person's life becomes history for next generation ๐Ÿด ๐Ÿ• ๐Ÿ“ United Kingdom

    Zeeshan Shahid is a lifestyle creator occasionally incorporating equestrian themes and horses into his photography and videos.

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    • Followers
      42k
    • Engagement Rate
      0.46%
    • Average likes
      194
  • 17
    Star Point Horsemanship picture

    Star Point Horsemanship

    Instagram icon @starpointhorsemanship
    Bio
    ๐Ÿ’— VOTE FOR FAYE โ€” BABY OF THE YEAR! โœจ One FREE vote every day ๐Ÿ‘‡ Help our little horse girl!

    Star Point Horsemanship shares horse-related content, horse shows, and pony updates, making them a great fit for the equestrian niche.

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    • Followers
      35k
    • Engagement Rate
      1.77%
    • Average likes
      620
    Audience location by country
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  • 18
    Greenhill Equestrian picture

    Greenhill Equestrian

    Instagram icon @greenhill_equestrian
    Bio
    Home of Felicity and Custard - Horses for sale. Parent managed account. Felicity is proudly Sponsored by Tech stirrups, BA for Team bloomfields

    Greenhill Equestrian showcases horses for sale, cross country riding, and show jumping, fitting the equestrian and horse riding keywords perfectly.

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    • Followers
      35k
    • Engagement Rate
      1.98%
    • Average likes
      686
    Audience location by country
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    19
    Equestrian photo & videographer picture

    Equestrian photo & videographer

    Instagram icon @photographerjenna
    Bio
    ๐Ÿ‡ธ๐Ÿ‡ช Located in Sweden ๐ŸŒŽ Available for booking abroad ๐ŸŽ™๏ธ @medhastenifokus podcast ๐Ÿ–ฅ๏ธ DM for more information or visit my website โฌ‡๏ธ
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    • Followers
      34k
    • Engagement Rate
      1.61%
    • Average likes
      546
    Audience location by country
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  • 20
    han equestrian picture

    han equestrian

    Instagram icon @han.equestrian
    Bio
    ๐Ÿด TicTac โ˜•๏ธ๐Ÿฅฅ๐ŸŽ๐Ÿ‚๐Ÿ–ค ๐Ÿฆ„ Princess Peach ๐Ÿ‘โœจ๐Ÿ’–๐Ÿ”ฅ๐ŸŒธ ๐Ÿง๐Ÿปโ€โ™€๏ธ @han_lore ๐ŸŽฅ Han Equestrian on YouTube

    Han equestrian shares her long-term horse training journey, stable routines, and riding content on YouTube and Instagram.

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    • Followers
      34k
    • Engagement Rate
      14.11%
    • Average likes
      4.8k
    Audience location by country
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FAQs

The first five profiles featured on this page are ๐๐ก๐จ๐ž๐›๐žโˆ™๐’๐œ๐ก๐จ๐ฅ๐ญ๐ž๐ง๐ฌ, Jose Manuel Martinez Luna, Caroline K Rasmussen, Maija Vance, and Zoey, who all share equestrian content on Instagram.

๐๐ก๐จ๐ž๐›๐žโˆ™๐’๐œ๐ก๐จ๐ฅ๐ญ๐ž๐ง๐ฌ leads the rankings on this page because the creators are ordered strictly by audience size, placing the profile with the largest following at the top.

Jose Manuel Martinez Luna showcases horses and riding moments in Spain, whereas Caroline K Rasmussen documents daily stable life, horse care, and riding adventures.

Recurrent themes across these creator cards include horse care, daily stable life and horse life, riding updates, country lifestyle, horseracing, western fashion, and farm life.

The displayed order means that the profiles are arranged strictly by audience size from largest to smallest, while relevance alone determines which accounts qualify for the page.

Maija Vance shares content focused on horseracing, western fashion, and horse feeds as a country lifestyle creator, while Zoey documents her journey as an amateur rider focusing on show jumping, horse care, and farm life.

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