20 Matcha Creators On Instagram

We found 29 matching profiles on Instagram from 180 examined accounts. Here are the top 20 creators sharing green tea recipes, cafe visits and daily routines. Each public profile focuses on matcha content. Browse the list to find partners for your brand campaign.
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Discover Instagram Matcha Influencers

Explore public profiles creating green tea content. Find creators who share your aesthetic and talk to the right audience.
Last date updated: Sep 30, 2026.
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  • 1
    kristyโ€™s homecafe picture

    kristyโ€™s homecafe

    Instagram icon @kristeacafe
    Bio
    all things matcha & unique drink recipes | ๐Ÿ‡จ๐Ÿ‡ฆ ๐Ÿ’Œ kristeacafe@gmail.com

    A homecafe content creator specializing in matcha and unique beverage recipes, offering creative drinks like cold foam and lattes.

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    • Followers
      242k
    • Engagement Rate
      0.45%
    • Average likes
      1.1k
    Audience location by country
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  • 2
    Rachel picture

    Rachel

    Instagram icon @eatsbyrachel
    Bio
    ๐Ÿช Certified sweet treat girly ๐Ÿต Matcha obsessed ๐Ÿ’Œ rachel@sixteenth.com

    Rachel is a sweet treat enthusiast who frequently shares creative matcha recipes and beverage reviews.

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    • Followers
      182k
    • Engagement Rate
      3.60%
    • Average likes
      6.6k
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  • 3
    Nguyet Le picture

    Nguyet Le

    Instagram icon @1998.homecafe
    Bio
    ๐Ÿต sharing all things matcha ๐Ÿ“dmv/philly 1998.homecafe@gmail.com

    A homecafe creator who focuses heavily on sharing creative matcha latte recipes infused with different syrups and flavours.

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    • Followers
      139k
    • Engagement Rate
      6.08%
    • Average likes
      8.4k
    Audience location by country
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    How we built this list

    We searched IQFluence for public Instagram creators connected with matcha. To qualify, a profile needed a clear subject signal in its bio, platform category or repeated recent content, together with enough public data for comparison.

    We reviewed public posts from the last 30 days. When that period contained fewer than 3 analyzable posts, we extended the review window to 90 days. Profiles still below that sample after the extension were excluded. A single incidental keyword mention did not count as topic evidence.

    We examined 180 profiles; 29 met the criteria. This page shows 20 of them, ordered by follower count. Relevance decides who qualifies, not the order.

    Topic:
    matcha
    Content review rule:
    30 days, extended to 90 days for sparse profiles
    Data updated:
    September 30, 2026
    Read the IQFluence ranking methodology
  • 4
    Fatema Naseeb picture

    Fatema Naseeb

    Instagram icon @betcha.cafe
    Bio
    โ€”โ€” From KW ๐Ÿ“ Menu Developer DM for business inquiries

    A menu developer and beverage creator sharing unique specialty matcha recipes and cafe collaborations.

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    • Followers
      124k
    • Engagement Rate
      4.40%
    • Average likes
      5.5k
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  • 5
    Noora Ebrahim picture

    Noora Ebrahim

    Instagram icon @nourachan
    Bio
    ู†ูˆุฑู‡ | Media Licensed ๐Ÿ“UAE ๐Ÿ‡ฆ๐Ÿ‡ช Home cafe DM for collabs

    Noora Ebrahim is a home cafe creator showcasing diverse matcha lattes, tasting notes, and collaborative beverage creations.

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    • Followers
      94k
    • Engagement Rate
      1.40%
    • Average likes
      1.3k
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  • 6
    Anushka | Seattle & Travel ๐Ÿ›ซ picture

    Anushka | Seattle & Travel ๐Ÿ›ซ

    Instagram icon @anushka_wanders
    Bio
    ๐Ÿ“Seattle ๐Ÿ‡บ๐Ÿ‡ธ Packing for next adventure โœˆ๏ธ Dancing all the way ๐Ÿ’ƒ๐Ÿผ Also spilling tea on Seattleโ€™s Matcha ๐Ÿต๐Ÿ”ฅ Read my solo bโ€™day NYC blog ๐Ÿ‘‡๐Ÿผ

    Anushka is a travel creator who explores local food scenes, specifically highlighting matcha drinks and cafes in Seattle.

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    • Followers
      79k
    • Engagement Rate
      0.82%
    • Average likes
      646
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    7
    Lulu | Home Cafe, Themed Drinks & Recipes picture

    Lulu | Home Cafe, Themed Drinks & Recipes

    Instagram icon @eatwlulu
    Bio
    ๐Ÿง‹โœจ turning your favorite characters into drinks ๐Ÿ“ Testing viral recipes so you donโ€™t have to ๐Ÿ“ SF Bay Area ๐Ÿ’Œ createwlulu@gmail.com

    Lulu is a home cafe creator specializing in themed beverage recipes, including her Disney princess-inspired matcha drink series.

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    • Followers
      71k
    • Engagement Rate
      38.58%
    • Average likes
      27k
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  • 8
    Melissa Peterson picture

    Melissa Peterson

    Instagram icon @the_queenship
    Bio
    Fort Worth | DFW ๐Ÿ“ matcha + espresso aficionado | healthy-ish ๐Ÿ“ธ Content Creator + UGC + Licensing ๐Ÿ“– shop my guides and case study โ€” link ๐Ÿ‘‡๐Ÿฝ

    A matcha and espresso aficionado sharing lifestyle content, wellness routines, and aesthetically pleasing drink recipes.

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    • Followers
      64k
    • Engagement Rate
      1.85%
    • Average likes
      1.2k
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  • 9
    Cup of Aesthetics ๐Ÿงธ picture

    Cup of Aesthetics ๐Ÿงธ

    Instagram icon @cupofaesthetics
    Bio
    ๐Ÿต Daily matcha rituals at home ๐ŸŽ Matcha drinks โ€ข cozy moments ๐Ÿ“ Malaysia ๐Ÿ“ฉ Collabs: DM for business enquiries

    Cup of Aesthetics shares daily matcha rituals, cozy beverage recipes, and home cafe content featuring matcha drinks.

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    • Followers
      57k
    • Engagement Rate
      0.35%
    • Average likes
      199
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    10
    yasminesmatcha picture

    yasminesmatcha

    Instagram icon @yasminesmatcha
    Bio
    lactose intolerant btw i post youtube videos (yasminesmatcha) ๐Ÿงš๐Ÿปโ€โ™€๏ธโญ‘ ๐Ÿ‹ yasminesmatcha@select.co @yumexmatcha my matcha cart ๐Ÿต

    Yasminesmatcha is a lifestyle creator running a dedicated matcha cart and documenting daily vlogs.

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    • Followers
      41k
    • Engagement Rate
      6.25%
    • Average likes
      2.6k
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  • 11
    Foamini picture

    Foamini

    Instagram icon @foamini
    Bio
    โœจfor work : DM

    Foamini is a home cafe creator who highlights matcha stations, ceramic cups, and ASMR matcha lattes.

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    • Followers
      40k
    • Engagement Rate
      0.69%
    • Average likes
      274
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  • 12
    leila picture

    leila

    Instagram icon @leila_cafeathome
    Bio
    แด„แด€๊œฐแด‡โ€™ แด€แด› สœแดแดแด‡ @leila.cafeathome DM for collab. (เน„เธกเนˆเธญเธ™เธธเธเธฒเธ•เธดเนƒเธซเน‰เธ”เธนเธ”เธ„เธฅเธดเธ›)

    Leila is a home cafe creator sharing detailed matcha latte recipes, brewing techniques, and ASMR videos featuring various green tea powders and toppings.

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    • Followers
      37k
    • Engagement Rate
      16.17%
    • Average likes
      6k
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    13
    earth2zacha picture

    earth2zacha

    Instagram icon @earth2zacha
    Bio
    welcome to the garden ๐Ÿชท next ceramic drop: tbd earth2zacha@gmail.com โŸŸ ๐˜ฃ๐˜ข๐˜ด๐˜ฆ๐˜ฅ ๐˜ช๐˜ฏ ๐˜‰๐˜Š, ๐˜Š๐˜ข๐˜ฏ๐˜ข๐˜ฅ๐˜ข

    Earth2zacha is a ceramic artist creating pottery and mail club items with occasional matcha themes, offering an adjacent fit.

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    • Followers
      37k
    • Engagement Rate
      0%
    • Average likes
      0
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  • 14
    melodi picture

    melodi

    Instagram icon @matcha.melodi
    Bio
    ๐Ÿต matcha & food are my personality ๐Ÿงก my matcha brand!!! @mandarinematcha ๐Ÿ’Œ bevsbymelodi@gmail.com

    A matcha and food content creator who runs a dedicated matcha brand and shares various recipes and ratios for tea lovers.

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    • Followers
      30k
    • Engagement Rate
      5.81%
    • Average likes
      1.7k
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  • 15
    Michelle แ„‹แ…ตแ„†แ…ตแ„’แ…จ picture

    Michelle แ„‹แ…ตแ„†แ…ตแ„’แ…จ

    Instagram icon @chelleli
    Bio
    (+65) Wanderer. Daydreamer. Baker. Love brunch, desserts and matcha. Matcha reviews on TikTok: chellelmh.

    Michelle is a baker and traveler who reviews various matcha products and flavored oat milk pairings.

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    • Followers
      21k
    • Engagement Rate
      0%
    • Average likes
      0
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    16
    Jules Reyes ยท Matcha Category Strategist + Educator picture

    Jules Reyes ยท Matcha Category Strategist + Educator

    Instagram icon @julesreyes_
    Bio
    Co-Founder @mindfuldrops ยท @kissakomatcha Founder @matchaprogram ๐Ÿต @matcha.sf @matcha.la @matcha.nyc Founding Team, Jade Leaf Matcha ยท SF Bay Area

    Jules Reyes is a matcha category strategist and educator who helps cafes build better matcha programs and shares industry insights.

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    • Followers
      21k
    • Engagement Rate
      3.70%
    • Average likes
      764
    Audience location by country
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  • 17
    Mary (ลโ€ฟลโœฟ)โ™ก*:๏ฝฅ๏พŸโœง picture

    Mary (ลโ€ฟลโœฟ)โ™ก*:๏ฝฅ๏พŸโœง

    Instagram icon @foodeatsmary
    Bio
    ur matcharista dawg safe space, eat what u wantโŒ‚*:๏ฝฅ Whisking ๐Ÿต @frostedbyfang #๐Ÿ‡ธ๐Ÿ‡ฌate โ‹† #mary_cha โ‹† ๐Ÿ’Œsay hi.แŸ โ€ขโ โ€ฟโ โ€ขโ 

    Mary is a food creator sharing drink recipes, cafe spots, and matcha lattes, perfectly fitting the beverage and matcha niche.

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    • Followers
      20k
    • Engagement Rate
      0.73%
    • Average likes
      147
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  • 18
    Matcha Tones picture

    Matcha Tones

    Instagram icon @matcha.tones
    Bio
    Scenes from a matcha lover.

    Matcha Tones focuses entirely on matcha culture, showcasing various tea preparations, recipes, and cafe moments.

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    • Followers
      18k
    • Engagement Rate
      0.17%
    • Average likes
      31
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    19
    ๐Ÿต ๐‘ฒ๐’‚๐’Œ๐’‚.เณ€ picture

    ๐Ÿต ๐‘ฒ๐’‚๐’Œ๐’‚.เณ€

    Instagram icon @kaka.y.matcha
    Bio
    ๐€ ๐Œ๐š๐ญ๐œ๐ก๐š ๐‹๐จ๐ฏ๐ž๐ซ ๐Ÿชฟ๐‡๐จ๐ฆ๐ž ๐Œ๐š๐ญ๐œ๐ก๐š๐ซ๐ข๐ฌ๐ญ๐š๐Ÿ‡ญ๐Ÿ‡ฐ ๐“ผ ไธๅฎšๆœŸๅˆ†ไบซๆŠน่Œถ็›ธ้—œไบ‹ โŽโบ หณ ๐“ผ ๆญก่ฟŽ็ฆฎ่ฒŒไบคๆตๆ‰€ๆœ‰ๆŠน่Œถไบ‹๐Ÿต ๐“ผ ๐˜‹๐˜” ๐˜ง๐˜ฐ๐˜ณ ๐˜ค๐˜ฐ๐˜ญ๐˜ญ๐˜ข๐˜ฃ #matcha #homecafe

    Kaka is a home matcharista dedicated to sharing matcha recipes, tea sets, and beverage pairings, making them a strong fit for the tea niche.

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    • Followers
      18k
    • Engagement Rate
      6.07%
    • Average likes
      1.1k
    Audience location by country
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  • 20
    Abby | The Matcha Scientist picture

    Abby | The Matcha Scientist

    Instagram icon @thematchascientist
    Bio
    Iโ€™m a scientist who got way too into matcha ๐Ÿต quality, brewing, marketing & health claimsโ€”tested honestly TheMatchaScientist@gmail.com

    Abby is a scientist testing matcha quality, brewing methods, health claims, and marketing honestly through informative green tea content.

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    • Followers
      17k
    • Engagement Rate
      1.56%
    • Average likes
      263

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FAQs

The first five matcha profiles displayed on this Instagram page are kristy's homecafe at @kristeacafe, Rachel at @eatsbyrachel, Nguyet Le at @1998.homecafe, Fatema Naseeb at @betcha.cafe, and Noora Ebrahim at @nourachan.

The creator kristy's homecafe leads the rankings on this page because the displayed order is determined by follower count, placing the profile with the largest audience at the very top of the list.

Rachel is described as a sweet treat enthusiast sharing creative matcha recipes and beverage reviews, while Nguyet Le focuses heavily on sharing creative matcha latte recipes infused with different syrups and flavours.

The recurring content themes across the profiles include green tea recipes, cafe visits, daily routines, unique beverage creations, tasting notes, specialty drinks like cold foam and lattes, and various cafe collaborations.

The displayed order of the profiles means that the creators are explicitly arranged by follower count, showing that relevance determines who qualifies for the list while audience size dictates their placement order.

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