Top New Mexico Creators On Instagram

We gathered 20 public profiles matching the stated criteria. Browse the top Instagram accounts based in this region, ordered by follower count. Each creator shares local content, lifestyle posts and regional updates with their followers daily. Check their profiles to plan your next campaign.
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Discover New Mexico Influencers

Search public accounts across Instagram to connect with local creators in this market.
Last date updated: Sep 24, 2026.
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  • 1
    Rep. Melanie Stansbury picture

    Rep. Melanie Stansbury

    Instagram icon @repstansbury
    Bio
    Congresswoman representing New Mexico’s 1st Congressional District. Fighting for our future. Working to build a better world. ❤️

    Rep. Melanie Stansbury is a New Mexico congresswoman who fights for local families, farmers, and community issues across the state.

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    • Followers
      630k
    • Engagement Rate
      2.43%
    • Average likes
      15k
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  • 2
    Johnny tapia picture

    Johnny tapia

    Instagram icon @johnnymividalocatapia
    Bio
    5x World Champion 🥊 | Boxing Legend 🏆 Mi Vida Loca 1967-2012 ❤️ The legacy continues 🥊 | Giving Back 🎗️

    Johnny Tapia is a boxing legend and legacy account associated with local events, community gatherings, and venues in New Mexico.

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    • Followers
      462k
    • Engagement Rate
      0.04%
    • Average likes
      203
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  • 3
    Deb Haaland picture

    Deb Haaland

    Instagram icon @debhaalandnm
    Bio
    Running to be New Mexico’s next Governor. Proud 35th Generation New Mexican. Former @USInterior Sec, #NM01 Rep. Proud UNM Lobo & mom. Pueblo woman.

    Deb Haaland focuses on state politics and connecting with local communities throughout New Mexico, directly matching the regional search intent.

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    • Followers
      154k
    • Engagement Rate
      0.61%
    • Average likes
      938
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    How we built this list

    Location screening came first for this ranking. We selected public Instagram profiles with an approved connection to New Mexico, United States, based on profile information provided by the platform.

    The connection may reflect residence, work or regular content about the area; it is not proof of a home address. Where recent posts supplied the evidence, the review covered 30 days and expanded to 90 days for sparse profiles.

    We examined 180 profiles; 47 met the criteria. This page shows 20 of them, ordered by follower count. Relevance decides who qualifies, not the order.

    Place searched:
    New Mexico, United States
    Accepted connection:
    profile information provided by the platform
    Data updated:
    September 24, 2026
    Read the IQFluence ranking methodology
  • 4
    Samantha Veretto picture

    Samantha Veretto

    Instagram icon @samanthaveretto
    Bio
    Mrs. World Humanitarian 2026 @newmexicofashion Mrs.New Mexico American 2024-2025 Owner&Designer @mommabossswim President- NMFC

    Samantha Veretto is Mrs. New Mexico American, a local designer and community president, championing New Mexico fashion and culture.

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    • Followers
      93k
    • Engagement Rate
      1.83%
    • Average likes
      1.7k
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  • 5
    Kenny Thomas picture

    Kenny Thomas

    Instagram icon @kennythomasnba
    Bio
    Father! 11yr NBA Vet & HOF @unmlobombb UNM Post-Game @kkobradio Unfiltered w/ KT Soon… 👀 Kenny’s Got The Score @kobtv4 Ambassador: @albuquerquepolice
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    • Followers
      89k
    • Engagement Rate
      0.38%
    • Average likes
      340
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  • 6
    Congresswoman Deb Haaland picture

    Congresswoman Deb Haaland

    Instagram icon @repdebhaaland
    Bio
    She/Her Former Rep. for NM-1, one of the 1st Native American women in Congress. Pueblo Woman. Proud mom. Marathon runner. Non-fiction reader. #NMProud

    Deb Haaland is a former congresswoman, Pueblo woman, and proud New Mexican highlighting her ancestral homeland and local service.

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    • Followers
      75k
    • Engagement Rate
      8.32%
    • Average likes
      6.2k
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    7
    jaelenhouse picture

    jaelenhouse

    Instagram icon @jaelenhouse
    Bio
    university of new mexico|
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    • Followers
      70k
    • Engagement Rate
      3.23%
    • Average likes
      2.3k
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  • 8
    Kaylene Lujan picture

    Kaylene Lujan

    Instagram icon @rusticvixen
    Bio
    Archery, bowhunting & homestead life @newmexicopackgoats New Mexico Girl All my links and info ⬇️⬇️⬇️

    Kaylene Lujan is an outdoor enthusiast and bowhunter who shares her homestead life and local adventures as a New Mexico native.

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    • Followers
      62k
    • Engagement Rate
      0.19%
    • Average likes
      116
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  • 9
    Johnny America picture

    Johnny America

    Instagram icon @_johnnyamerica
    Bio
    New Mexico Stories📰 | ARMY Veteran🇺🇸

    Johnny America shares New Mexico stories and local community highlights, making his content a strong topical fit for the state and local keywords.

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    • Followers
      60k
    • Engagement Rate
      7.30%
    • Average likes
      4.3k
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    10
    Senator Ben Ray Luján picture

    Senator Ben Ray Luján

    Instagram icon @senatorlujan
    Bio
    U.S. Senator for New Mexico. Born & raised in Nambé. Proud son of a union family. Farmer, mountain biker, delivering for the place we call home.

    Senator Ben Ray Luján is a U.S. Senator representing New Mexico, delivering for the local community and state.

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    • Followers
      59k
    • Engagement Rate
      6.06%
    • Average likes
      3.6k
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  • 11
    THICKHIKERBABE | ANGELICA picture

    THICKHIKERBABE | ANGELICA

    Instagram icon @thickhikerbabe
    Bio
    💚Nature heals at any size 💛Rooted in the high desert | NM 🩷Traveling in a body I adore thethickhiker@gmail.com

    Thickhikerbabe is a high desert nature and hiking creator based in New Mexico, sharing local outdoor adventures and body positivity.

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    • Followers
      50k
    • Engagement Rate
      0.52%
    • Average likes
      262
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  • 12
    Marc Quiñones picture

    Marc Quiñones

    Instagram icon @chefmq
    Bio
    🇵🇷 | 🇩🇴 | 👨🏾‍🍳 | 🏃🏾‍♂️ Chef | Marathoner Executive Outlets Chef @lafondasantafe @beardfoundation Semi-Finalist 10 Marathons 3:28 From The Bronx, NYC

    Marc Quiñones is an executive chef in Santa Fe who highlights local New Mexico ingredients, restaurants, and regional culinary culture.

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    • Followers
      48k
    • Engagement Rate
      0.28%
    • Average likes
      133
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    13
    Tessa Jones - NEW MEXICO & TRAVEL picture

    Tessa Jones - NEW MEXICO & TRAVEL

    Instagram icon @tessa_traverses
    Bio
    🌍 New Mexico | Travel Things | Foodie Foods 📍 ABQ, New Mexico 🧡 Collab with me here 👇🏼 Tessatraverses@gmail.com

    Tessa Jones is a New Mexico-based travel and food content creator who highlights local spots, eateries, and adventures across the state.

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    • Followers
      45k
    • Engagement Rate
      3.08%
    • Average likes
      1.4k
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  • 14
    Juan DeJesus Sanchez picture

    Juan DeJesus Sanchez

    Instagram icon @juansanchez_nm
    Bio
    13th Generation New Mexican. Husband, Father, Hunter, Hiker, Fisherman, Conservationist, and candidate for New Mexico Land Commissioner.

    Juan DeJesus Sanchez is a generational New Mexican, conservationist, and political candidate focusing entirely on state land and community issues.

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    • Followers
      42k
    • Engagement Rate
      0.85%
    • Average likes
      354
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  • 15
    Becky Wood | ABQ Adventures ✨Things to do in New Mexico picture

    Becky Wood | ABQ Adventures ✨Things to do in New Mexico

    Instagram icon @abqadventures
    Bio
    🌯 Tasty eats 🎈Things to do ⛰️ Scenic views 🐕 Dog-friendly fun 🚗 Road trip ideas 💌 contact@abqadventures.com

    Becky Wood shares local eateries, scenic views, and things to do across New Mexico and Albuquerque.

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    • Followers
      39k
    • Engagement Rate
      1.03%
    • Average likes
      401
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    16
    Riley Russill picture

    Riley Russill

    Instagram icon @rileyrussill
    Bio
    Director. Photographer. Stories rooted in place.🌵 @russillproductions

    Riley Russill is a local director and photographer based in New Mexico, capturing stories rooted in the state's landscapes and events.

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    • Followers
      36k
    • Engagement Rate
      0.24%
    • Average likes
      86
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  • 17
    Erik Contreras🖤🌙📸 picture

    Erik Contreras🖤🌙📸

    Instagram icon @erik_contreras23
    Bio
    🌒🌓🌔🌕🌖🌗🌘 Professional Photographer 📸 Director of Business and Community Development @theahcnm 💼
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    • Followers
      32k
    • Engagement Rate
      1.76%
    • Average likes
      556
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  • 18
    Ayo Soldier picture

    Ayo Soldier

    Instagram icon @itsayosoldier
    Bio
    🎙️Recording Artist- @atallcostent 🏆 #2 on Apple Music Charts! 📱20M+ IG Views!🤯 🎵 album "RELOAD" Out Now! 🖥️ ATALLCOSTENT.COM

    Ayo Soldier is a recording artist representing a prominent New Mexico record label and music scene.

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    • Followers
      31k
    • Engagement Rate
      0.23%
    • Average likes
      71
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    19
    Gov. Michelle Lujan Grisham picture

    Gov. Michelle Lujan Grisham

    Instagram icon @govmlg
    Bio
    32nd Governor of New Mexico. Wife, mother, grandmother, 12th generation New Mexican, pet mom, and green chile enthusiast.

    Governor Michelle Lujan Grisham highlights state policies, local culture, and community initiatives across New Mexico, perfectly fitting the state keyword.

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    • Followers
      31k
    • Engagement Rate
      1.62%
    • Average likes
      495
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  • 20
    Zach Abeyta picture

    Zach Abeyta

    Instagram icon @zachabeytacomedy
    Bio
    •Sep 19 Farmington Sunray Casino •Sept 24 Isleta Casino •Sept 26 ABQ Marble Heights Zach Abeyta & Friends

    Zach Abeyta is a local comedian from New Mexico who shares content about state fairs, local events, and Albuquerque culture.

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    • Followers
      29k
    • Engagement Rate
      1.56%
    • Average likes
      445
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FAQs

The featured profiles include Rep. Melanie Stansbury at the top, followed by Johnny Tapia, Deb Haaland, Samantha Veretto, and Kenny Thomas among the listed public accounts.

Rep. Melanie Stansbury holds the first position on the page because the accounts are ordered strictly by follower count, placing the profile with the largest following at the very beginning.

Johnny Tapia is a boxing legend associated with local events and community venues, whereas Deb Haaland focuses on state politics and connecting with local communities throughout the region.

The recurring content themes include local families and farmers, community issues, boxing and legacy events, state politics, fashion, and regional culture shared daily with followers.

The displayed order means the creators are arranged by follower count, while relevance alone decides which profiles qualify among the examined group of 180 accounts.

Samantha Veretto is described as Mrs. New Mexico American, a local designer and community president who champions fashion and culture across the state on Instagram.

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